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- W3094405403 abstract "This chapter has discussed the technical aspects of the electronic customer relationship management intelligence (E-CRM). The paper has mainly focused on the technological development, as well as, IT implementation of the E-CRM intelligence. Different engines of E-CRM together with the recent technological trends have also been included in the discussion. Towards the end the paper has provided a simple open source code that has been used to develop CRM related applications. The code is intended to illustrate the E-CRM idea and also the results. The paper can be found useful in analyzing technical reviews on electronic customer relationship management." @default.
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- W3094405403 date "2021-01-01" @default.
- W3094405403 modified "2023-09-26" @default.
- W3094405403 title "Developed E-CRM Intelligence in Technological Trends" @default.
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- W3094405403 doi "https://doi.org/10.4018/978-1-7998-3473-1.ch144" @default.
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