FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3096853810> ?p ?o ?g. }

• W3096853810 endingPage "325" @default.
• W3096853810 startingPage "302" @default.
• W3096853810 abstract "Purpose Luxury brands seek to differentiate themselves from competitors by engaging in corporate social responsibility (CSR) practices. Although many luxury brands participate in CSR activities, it is unclear if luxury brands communicate these CSR activities to consumers. Therefore, this study aims to explore two questions: are luxury jewelry brands communicating CSR (including women’s empowerment) in their advertising? And how should luxury jewelry brands communicate CSR messages in their advertising? Design/methodology/approach This paper uses a content analysis of luxury jewelry print advertisements and in-depth interviews with 20 female jewelry consumers analyzed using grounded theory to construct the luxury brand CSR advertising strategies theory. Findings Very few (3%) of print advertisements contain CSR messages, including femvertising and the theory presents four paths for brands to consider when promoting CSR practices, namely, ethical sourcing, cause-related marketing product, a signal of product care and quality and signal of an authentic relationship with the consumer. Practical implications The model provides four potential CSR advertising strategies and guidelines luxury jewelry brands can use to create successful advertising campaigns. Originality/value Luxury jewelry advertising has not been empirically examined and the study fills gaps in the understanding of luxury brands’ communication strategies. It adds to the knowledge and theorizing of the use and appropriateness of CSR appeals in a luxury brand context." @default.
• W3096853810 created "2020-11-09" @default.
• W3096853810 creator A5005097651 @default.
• W3096853810 creator A5009521496 @default.
• W3096853810 creator A5071139067 @default.
• W3096853810 date "2020-11-02" @default.
• W3096853810 modified "2023-09-27" @default.
• W3096853810 title "Luxury brands’ use of CSR and femvertising: the case of jewelry advertising" @default.
• W3096853810 cites W1916824416 @default.
• W3096853810 cites W1967058415 @default.
• W3096853810 cites W1974326852 @default.
• W3096853810 cites W1979290264 @default.
• W3096853810 cites W1980492754 @default.
• W3096853810 cites W1984045333 @default.
• W3096853810 cites W1995047719 @default.
• W3096853810 cites W2001482380 @default.
• W3096853810 cites W2007586718 @default.
• W3096853810 cites W2011484751 @default.
• W3096853810 cites W2015944750 @default.
• W3096853810 cites W2017757339 @default.
• W3096853810 cites W2021250185 @default.
• W3096853810 cites W2024391167 @default.
• W3096853810 cites W2033954916 @default.
• W3096853810 cites W2035880114 @default.
• W3096853810 cites W2037317159 @default.
• W3096853810 cites W2039291831 @default.
• W3096853810 cites W2044591779 @default.
• W3096853810 cites W2045844751 @default.
• W3096853810 cites W2071412573 @default.
• W3096853810 cites W2097235580 @default.
• W3096853810 cites W2101085034 @default.
• W3096853810 cites W2105326339 @default.
• W3096853810 cites W2117701253 @default.
• W3096853810 cites W2120907018 @default.
• W3096853810 cites W2130989233 @default.
• W3096853810 cites W2147934027 @default.
• W3096853810 cites W2158757437 @default.
• W3096853810 cites W2162241696 @default.
• W3096853810 cites W2201411395 @default.
• W3096853810 cites W2213619853 @default.
• W3096853810 cites W2282512290 @default.
• W3096853810 cites W2339289663 @default.
• W3096853810 cites W2462526595 @default.
• W3096853810 cites W2559369437 @default.
• W3096853810 cites W2586758403 @default.
• W3096853810 cites W2620578864 @default.
• W3096853810 cites W2732115412 @default.
• W3096853810 cites W2791904152 @default.
• W3096853810 cites W2800934851 @default.
• W3096853810 cites W2801261379 @default.
• W3096853810 cites W2944772486 @default.
• W3096853810 cites W2947567737 @default.
• W3096853810 cites W2966562293 @default.
• W3096853810 cites W2973093199 @default.
• W3096853810 cites W2973107866 @default.
• W3096853810 cites W2975726370 @default.
• W3096853810 cites W2980266448 @default.
• W3096853810 cites W3011079271 @default.
• W3096853810 cites W35302794 @default.
• W3096853810 doi "https://doi.org/10.1108/qmr-05-2020-0061" @default.
• W3096853810 hasPublicationYear "2020" @default.
• W3096853810 type Work @default.
• W3096853810 sameAs 3096853810 @default.
• W3096853810 citedByCount "4" @default.
• W3096853810 countsByYear W30968538102021 @default.
• W3096853810 countsByYear W30968538102022 @default.
• W3096853810 countsByYear W30968538102023 @default.
• W3096853810 crossrefType "journal-article" @default.
• W3096853810 hasAuthorship W3096853810A5005097651 @default.
• W3096853810 hasAuthorship W3096853810A5009521496 @default.
• W3096853810 hasAuthorship W3096853810A5071139067 @default.
• W3096853810 hasConcept C111472728 @default.
• W3096853810 hasConcept C112698675 @default.
• W3096853810 hasConcept C119857082 @default.
• W3096853810 hasConcept C127576917 @default.
• W3096853810 hasConcept C138885662 @default.
• W3096853810 hasConcept C141261163 @default.
• W3096853810 hasConcept C144024400 @default.
• W3096853810 hasConcept C144133560 @default.
• W3096853810 hasConcept C151730666 @default.
• W3096853810 hasConcept C162853370 @default.
• W3096853810 hasConcept C17744445 @default.
• W3096853810 hasConcept C190248442 @default.
• W3096853810 hasConcept C199539241 @default.
• W3096853810 hasConcept C20555606 @default.
• W3096853810 hasConcept C2524010 @default.
• W3096853810 hasConcept C2776291640 @default.
• W3096853810 hasConcept C2776950860 @default.
• W3096853810 hasConcept C2779343474 @default.
• W3096853810 hasConcept C2779530757 @default.
• W3096853810 hasConcept C33923547 @default.
• W3096853810 hasConcept C36289849 @default.
• W3096853810 hasConcept C39549134 @default.
• W3096853810 hasConcept C41008148 @default.
• W3096853810 hasConcept C86803240 @default.
• W3096853810 hasConcept C90673727 @default.
• W3096853810 hasConceptScore W3096853810C111472728 @default.
• W3096853810 hasConceptScore W3096853810C112698675 @default.

• next