Matches in SemOpenAlex for { <https://semopenalex.org/work/W3097790229> ?p ?o ?g. }
Showing items 1 to 83 of
83
with 100 items per page.
- W3097790229 abstract "The ease of access to satellite TV and online content has led to an increase in popularity and growth of premier sports leagues and clubs across the globe. This has been accompanied by an increase in the sale of branded sports team merchandise which represents a major source of revenue for sports clubs. However, in the Indian context, little is known about what factors influence the purchase of authentic sports team merchandise by sports fans. The objective of this study is to understand how fan behavior influences the purchase of authentic or genuine sports team merchandise. Given the growing fans among Indians of international and national sports clubs, this study becomes very relevant. An online survey of 200 Indian sports fans living in Tier 1 and Tier 2 cities was conducted and the data analyzed using ordinal logistic regression. The study found that team identification had a positive influence on the purchase of authentic sports team merchandise as did the degree of fan involvement. This study contributes to the literature on sports marketing and offers practical implications for encouraging the purchase of authentic sports team merchandise." @default.
- W3097790229 created "2020-11-09" @default.
- W3097790229 creator A5044998737 @default.
- W3097790229 creator A5052670216 @default.
- W3097790229 creator A5060795788 @default.
- W3097790229 creator A5089681015 @default.
- W3097790229 date "2020-10-30" @default.
- W3097790229 modified "2023-09-23" @default.
- W3097790229 title "The Influence of Fan Behavior on the Purchase Intention of Authentic Sports Team Merchandise" @default.
- W3097790229 cites W2071749594 @default.
- W3097790229 cites W2091937865 @default.
- W3097790229 cites W2099697766 @default.
- W3097790229 cites W2122644021 @default.
- W3097790229 cites W2789560497 @default.
- W3097790229 cites W2793605999 @default.
- W3097790229 cites W2915052075 @default.
- W3097790229 cites W2963385075 @default.
- W3097790229 cites W2970470985 @default.
- W3097790229 doi "https://doi.org/10.1007/978-981-15-7062-9_57" @default.
- W3097790229 hasPublicationYear "2020" @default.
- W3097790229 type Work @default.
- W3097790229 sameAs 3097790229 @default.
- W3097790229 citedByCount "0" @default.
- W3097790229 crossrefType "book-chapter" @default.
- W3097790229 hasAuthorship W3097790229A5044998737 @default.
- W3097790229 hasAuthorship W3097790229A5052670216 @default.
- W3097790229 hasAuthorship W3097790229A5060795788 @default.
- W3097790229 hasAuthorship W3097790229A5089681015 @default.
- W3097790229 hasConcept C112698675 @default.
- W3097790229 hasConcept C121332964 @default.
- W3097790229 hasConcept C121955636 @default.
- W3097790229 hasConcept C1276947 @default.
- W3097790229 hasConcept C144133560 @default.
- W3097790229 hasConcept C15744967 @default.
- W3097790229 hasConcept C162853370 @default.
- W3097790229 hasConcept C166957645 @default.
- W3097790229 hasConcept C169760540 @default.
- W3097790229 hasConcept C192975520 @default.
- W3097790229 hasConcept C195487862 @default.
- W3097790229 hasConcept C205649164 @default.
- W3097790229 hasConcept C207456731 @default.
- W3097790229 hasConcept C2775899829 @default.
- W3097790229 hasConcept C2779343474 @default.
- W3097790229 hasConcept C2780586970 @default.
- W3097790229 hasConcept C545824763 @default.
- W3097790229 hasConcept C54649085 @default.
- W3097790229 hasConcept C77805123 @default.
- W3097790229 hasConceptScore W3097790229C112698675 @default.
- W3097790229 hasConceptScore W3097790229C121332964 @default.
- W3097790229 hasConceptScore W3097790229C121955636 @default.
- W3097790229 hasConceptScore W3097790229C1276947 @default.
- W3097790229 hasConceptScore W3097790229C144133560 @default.
- W3097790229 hasConceptScore W3097790229C15744967 @default.
- W3097790229 hasConceptScore W3097790229C162853370 @default.
- W3097790229 hasConceptScore W3097790229C166957645 @default.
- W3097790229 hasConceptScore W3097790229C169760540 @default.
- W3097790229 hasConceptScore W3097790229C192975520 @default.
- W3097790229 hasConceptScore W3097790229C195487862 @default.
- W3097790229 hasConceptScore W3097790229C205649164 @default.
- W3097790229 hasConceptScore W3097790229C207456731 @default.
- W3097790229 hasConceptScore W3097790229C2775899829 @default.
- W3097790229 hasConceptScore W3097790229C2779343474 @default.
- W3097790229 hasConceptScore W3097790229C2780586970 @default.
- W3097790229 hasConceptScore W3097790229C545824763 @default.
- W3097790229 hasConceptScore W3097790229C54649085 @default.
- W3097790229 hasConceptScore W3097790229C77805123 @default.
- W3097790229 hasLocation W30977902291 @default.
- W3097790229 hasOpenAccess W3097790229 @default.
- W3097790229 hasPrimaryLocation W30977902291 @default.
- W3097790229 hasRelatedWork W14129261 @default.
- W3097790229 hasRelatedWork W15590162 @default.
- W3097790229 hasRelatedWork W18496177 @default.
- W3097790229 hasRelatedWork W25104686 @default.
- W3097790229 hasRelatedWork W2521970 @default.
- W3097790229 hasRelatedWork W25256351 @default.
- W3097790229 hasRelatedWork W353671 @default.
- W3097790229 hasRelatedWork W35435307 @default.
- W3097790229 hasRelatedWork W3742938 @default.
- W3097790229 hasRelatedWork W5811507 @default.
- W3097790229 isParatext "false" @default.
- W3097790229 isRetracted "false" @default.
- W3097790229 magId "3097790229" @default.
- W3097790229 workType "book-chapter" @default.