Matches in SemOpenAlex for { <https://semopenalex.org/work/W3098564765> ?p ?o ?g. }
- W3098564765 endingPage "500" @default.
- W3098564765 startingPage "478" @default.
- W3098564765 abstract "Firms face challenging analytical tasks at the advent of a growing amount of unstructured big data (BD). These data lead to radical shifts in their analytical strategies and market insights. Yet, the particular types of analytical methods remain in the literature still loosely scattered. This work stresses the unstructured BD analytics, first by capturing their unique characteristics and then by proposing a model for diagnosis of the analytical methods related to unstructured data (UD) inside the firms. We focus on five interrelated research aspects, by: explaining the essence of UD with the firms' environment; identifying and classifying the most important analytical methods in organizations to better understand UD; developing a conceptual model along with measures; and diagnosing the extent to which the unstructured analytical methods, beside the structured analytics, relate with firm performance (FP). Finally, this model is investigated from perspective of the two-communities theory in reference to data scientists and marketing researchers within the organizational environment. A model is tested on the basis of complementary analytical strategies: confirmatory and multigroup factor analyses and structural equation modeling, for which data (N = 356) were collected from international online survey. Results confirm a high level of adequacy of the conceptual model and superiority of unstructured over the structured analytics leading to FP, while the scalar invariance testing proves minor differences between groups in reference to two of the analytical methods." @default.
- W3098564765 created "2020-11-23" @default.
- W3098564765 creator A5059745869 @default.
- W3098564765 creator A5088741118 @default.
- W3098564765 date "2020-12-01" @default.
- W3098564765 modified "2023-09-27" @default.
- W3098564765 title "On the Unstructured Big Data Analytical Methods in Firms: Conceptual Model, Measurement, and Perception" @default.
- W3098564765 cites W1583919945 @default.
- W3098564765 cites W1716073671 @default.
- W3098564765 cites W1969975398 @default.
- W3098564765 cites W1978386552 @default.
- W3098564765 cites W1978712750 @default.
- W3098564765 cites W1987048275 @default.
- W3098564765 cites W2000031724 @default.
- W3098564765 cites W2001664361 @default.
- W3098564765 cites W2002449324 @default.
- W3098564765 cites W2019880039 @default.
- W3098564765 cites W2020911841 @default.
- W3098564765 cites W2020963941 @default.
- W3098564765 cites W2022806279 @default.
- W3098564765 cites W2037163971 @default.
- W3098564765 cites W2040857508 @default.
- W3098564765 cites W2041094138 @default.
- W3098564765 cites W2042810124 @default.
- W3098564765 cites W2047120335 @default.
- W3098564765 cites W2047797219 @default.
- W3098564765 cites W2049833004 @default.
- W3098564765 cites W2051135462 @default.
- W3098564765 cites W2060196765 @default.
- W3098564765 cites W2062596735 @default.
- W3098564765 cites W2066350381 @default.
- W3098564765 cites W2071496623 @default.
- W3098564765 cites W2076684951 @default.
- W3098564765 cites W2078983314 @default.
- W3098564765 cites W2081761528 @default.
- W3098564765 cites W2085016253 @default.
- W3098564765 cites W2089871805 @default.
- W3098564765 cites W2092517937 @default.
- W3098564765 cites W2094142183 @default.
- W3098564765 cites W2096267701 @default.
- W3098564765 cites W2096905790 @default.
- W3098564765 cites W2099736636 @default.
- W3098564765 cites W2101790581 @default.
- W3098564765 cites W2107549961 @default.
- W3098564765 cites W2113880421 @default.
- W3098564765 cites W2114060717 @default.
- W3098564765 cites W2122921113 @default.
- W3098564765 cites W2130653485 @default.
- W3098564765 cites W2131586477 @default.
- W3098564765 cites W2137445645 @default.
- W3098564765 cites W2140977624 @default.
- W3098564765 cites W2141975087 @default.
- W3098564765 cites W2151947742 @default.
- W3098564765 cites W2166159176 @default.
- W3098564765 cites W2169232658 @default.
- W3098564765 cites W2170119003 @default.
- W3098564765 cites W224934307 @default.
- W3098564765 cites W2261525379 @default.
- W3098564765 cites W2271654614 @default.
- W3098564765 cites W2275546539 @default.
- W3098564765 cites W2298982234 @default.
- W3098564765 cites W2307931089 @default.
- W3098564765 cites W2322618287 @default.
- W3098564765 cites W2342948114 @default.
- W3098564765 cites W2396526128 @default.
- W3098564765 cites W2407756320 @default.
- W3098564765 cites W2416330230 @default.
- W3098564765 cites W2431181726 @default.
- W3098564765 cites W2465116584 @default.
- W3098564765 cites W2471707884 @default.
- W3098564765 cites W2482336446 @default.
- W3098564765 cites W2499384508 @default.
- W3098564765 cites W2505786633 @default.
- W3098564765 cites W2506124984 @default.
- W3098564765 cites W2508425776 @default.
- W3098564765 cites W2508526766 @default.
- W3098564765 cites W2515300481 @default.
- W3098564765 cites W2519706319 @default.
- W3098564765 cites W2560887976 @default.
- W3098564765 cites W2574519416 @default.
- W3098564765 cites W2591874413 @default.
- W3098564765 cites W2622186323 @default.
- W3098564765 cites W2735541318 @default.
- W3098564765 cites W2745724658 @default.
- W3098564765 cites W2750126764 @default.
- W3098564765 cites W2753433691 @default.
- W3098564765 cites W2784258506 @default.
- W3098564765 cites W2789429023 @default.
- W3098564765 cites W2789510652 @default.
- W3098564765 cites W2791099762 @default.
- W3098564765 cites W2792613198 @default.
- W3098564765 cites W2806862499 @default.
- W3098564765 cites W2808003960 @default.
- W3098564765 cites W2888039742 @default.
- W3098564765 cites W2899383634 @default.
- W3098564765 cites W2909972866 @default.
- W3098564765 cites W2921879717 @default.
- W3098564765 cites W2935060615 @default.