Matches in SemOpenAlex for { <https://semopenalex.org/work/W3099701336> ?p ?o ?g. }
- W3099701336 endingPage "76" @default.
- W3099701336 startingPage "62" @default.
- W3099701336 abstract "The purpose of this study is to show how electronic word of mouth attracts users and drives purchases. By presenting the concept of electronic word of mouth in a variety of ways that provide different experiences, the author develops a model that explores the effects that explain the antecedents of electronic word of mouth and consumers' intention to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, argument quality, source credibility, source attractiveness, and source perception increase the electronic word of the consumer. Second, consumer electronic word of mouth increases his or her purchase intention. Finally, argument quality and source perception origin among the pioneers of the electronic word-of-mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to investigate the reciprocal engagement characterized by electronic word of mouth." @default.
- W3099701336 created "2020-11-23" @default.
- W3099701336 creator A5080351327 @default.
- W3099701336 date "2021-01-01" @default.
- W3099701336 modified "2023-10-18" @default.
- W3099701336 title "A Study of the Antecedents of e-WOM in Social Commerce Platform" @default.
- W3099701336 cites W116282327 @default.
- W3099701336 cites W126050929 @default.
- W3099701336 cites W1495750374 @default.
- W3099701336 cites W1505596080 @default.
- W3099701336 cites W1534139552 @default.
- W3099701336 cites W1567491469 @default.
- W3099701336 cites W1721421031 @default.
- W3099701336 cites W1791587663 @default.
- W3099701336 cites W1963549000 @default.
- W3099701336 cites W1965978866 @default.
- W3099701336 cites W1971440513 @default.
- W3099701336 cites W1971526329 @default.
- W3099701336 cites W1974064490 @default.
- W3099701336 cites W1980085292 @default.
- W3099701336 cites W1990740864 @default.
- W3099701336 cites W1991865792 @default.
- W3099701336 cites W2000976200 @default.
- W3099701336 cites W2002824482 @default.
- W3099701336 cites W2006943032 @default.
- W3099701336 cites W2015226178 @default.
- W3099701336 cites W2015322212 @default.
- W3099701336 cites W2017356504 @default.
- W3099701336 cites W2018051118 @default.
- W3099701336 cites W2022467844 @default.
- W3099701336 cites W2040924390 @default.
- W3099701336 cites W2044636434 @default.
- W3099701336 cites W2053058317 @default.
- W3099701336 cites W2055746913 @default.
- W3099701336 cites W2056684504 @default.
- W3099701336 cites W2057643324 @default.
- W3099701336 cites W2067673854 @default.
- W3099701336 cites W2069927273 @default.
- W3099701336 cites W2075281308 @default.
- W3099701336 cites W2076452960 @default.
- W3099701336 cites W2076582230 @default.
- W3099701336 cites W2078692736 @default.
- W3099701336 cites W2087625706 @default.
- W3099701336 cites W2088697777 @default.
- W3099701336 cites W2091554018 @default.
- W3099701336 cites W2101117624 @default.
- W3099701336 cites W2101868595 @default.
- W3099701336 cites W2105846236 @default.
- W3099701336 cites W2108826260 @default.
- W3099701336 cites W2113717756 @default.
- W3099701336 cites W2120061261 @default.
- W3099701336 cites W2128469360 @default.
- W3099701336 cites W2128991589 @default.
- W3099701336 cites W2139783857 @default.
- W3099701336 cites W2140863794 @default.
- W3099701336 cites W2145227590 @default.
- W3099701336 cites W2150238850 @default.
- W3099701336 cites W2152117784 @default.
- W3099701336 cites W2153134053 @default.
- W3099701336 cites W2157441393 @default.
- W3099701336 cites W2163528872 @default.
- W3099701336 cites W2167325287 @default.
- W3099701336 cites W2169737976 @default.
- W3099701336 cites W2217281110 @default.
- W3099701336 cites W2217620346 @default.
- W3099701336 cites W2289646608 @default.
- W3099701336 cites W2313943995 @default.
- W3099701336 cites W2317223749 @default.
- W3099701336 cites W2460896747 @default.
- W3099701336 cites W2537150840 @default.
- W3099701336 cites W2573992543 @default.
- W3099701336 cites W2597621448 @default.
- W3099701336 cites W2747772940 @default.
- W3099701336 cites W2769280848 @default.
- W3099701336 cites W2770392469 @default.
- W3099701336 cites W2772538220 @default.
- W3099701336 cites W2788038057 @default.
- W3099701336 cites W2801387997 @default.
- W3099701336 cites W3122508723 @default.
- W3099701336 cites W3125576340 @default.
- W3099701336 cites W3126012494 @default.
- W3099701336 cites W3143898318 @default.
- W3099701336 cites W347860109 @default.
- W3099701336 cites W2553949910 @default.
- W3099701336 doi "https://doi.org/10.4018/ijssmet.2021010104" @default.
- W3099701336 hasPublicationYear "2021" @default.
- W3099701336 type Work @default.
- W3099701336 sameAs 3099701336 @default.
- W3099701336 citedByCount "2" @default.
- W3099701336 countsByYear W30997013362022 @default.
- W3099701336 crossrefType "journal-article" @default.
- W3099701336 hasAuthorship W3099701336A5080351327 @default.
- W3099701336 hasConcept C111472728 @default.
- W3099701336 hasConcept C11171543 @default.
- W3099701336 hasConcept C112698675 @default.
- W3099701336 hasConcept C136197465 @default.
- W3099701336 hasConcept C137913393 @default.
- W3099701336 hasConcept C138885662 @default.