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- W3100356177 abstract "Abstract This case study describes the managerial and marketing dynamics and recent developments in the beer sector for the case of “Birra Korca”—a flagship brewery in Albania. The brewery is the oldest beer brand in Albania and has a rich story line that began when Albania was a monarchy under Italian influence, continued through communism, and into the present where it is thriving under free market capitalism." @default.
- W3100356177 created "2020-11-23" @default.
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- W3100356177 date "2021-01-01" @default.
- W3100356177 modified "2023-10-16" @default.
- W3100356177 title "The case of “Birra Korça”—an Albanian success story" @default.
- W3100356177 doi "https://doi.org/10.1016/b978-0-12-817734-1.00014-8" @default.
- W3100356177 hasPublicationYear "2021" @default.
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