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- W310055991 abstract "Rigorous understandings of demand and supply psychology will be needed by rural tourism marketers to create and sustain the growth of Australia's farm and country tourism. This paper reports on the findings of a study of fanners' perceptions of costs and benefits and their level of interest in farm tourism development within the Queensland membership of the Cattlemen's Union of Australia, the United Graziers Association and the Queensland Graingrowers Association. The central research question was whether perceived economic costs and benefits better predicted interest in farm tourism than perceptions of social, environmental, technological or farm management costs and benefits. Factor analysis was initially used to identify underlying cost and benefit dimensions and eight factor scores were subsequently used in hierarchical regressions to test the relative importance of economic costs and benefits over other costs and benefits in predicting fanners' interest in tourism development. While perceived 'economic and technological' benefits of tourism emerged as the strongest predictor of this interest, perceived social benefits, social and work costs and environmental and technological benefits were also significant predictors." @default.
- W310055991 created "2016-06-24" @default.
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- W310055991 date "1993-01-01" @default.
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- W310055991 title "Supply-side psychology in farm tourism : A Study of perceptions and interest levels in Queensland rural bodies" @default.
- W310055991 hasPublicationYear "1993" @default.
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