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- W3100852821 abstract "The rise in technological advancement has greatly influenced the use of internet for socialization with different dedicated websites such as Facebook and WhatsApp. This form of communication termed “social media” has become a veritable instrument for maintaining relationships and meeting new people. Individuals could go beyond the traditional form of communication and use social media platforms to meet strangers online to share interests, business or consolidate existing relationships. It avails people the opportunity to reach out to anyone in any part of the world in few seconds. Both the employed, unemployed and undergraduates patronize and enjoy social media communication. The flexibility and convenience that social media communication provides have heightened its importance and usage. However, the differences inherent in virtual and physical communication in interpersonal relationship is very critical to this paper. Virtual communication face different challenges such as restricted interaction, lack of sincerity and real identity, anonymity and lack of physical presence. The focus of this paper is to examine the reasons behind the use of social media communication and the type of social media channels the employed and the undergraduates of Nnamdi Azikiwe University use. The way relationships are maintained or marred via social media communication is also the thrust of this paper. Findings indicate that Facebook and WhatsApp are the most preferred social media platforms among the employed and undergraduates. The employed and undergraduates use social media communication for different purposes. However, social communication is the meeting point of both. The research samples 40 participants; 20 employed and 20 undergraduates using structured questionnaires and semi oral interview as instruments for data collection. Social brain theory by Dunbar is used in this paper as the model of analysis." @default.
- W3100852821 created "2020-11-23" @default.
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- W3100852821 date "2021-07-17" @default.
- W3100852821 modified "2023-09-23" @default.
- W3100852821 title "Social media and interpersonal relationships among the employed and the undergraduates of Nnamdi Azikiwe University, Awka" @default.
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