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- W3100999219 abstract "Digital channels are becoming increasingly important in consumer purchase decisions. Yet, the availability of several different channels present consumers the opportunity to switch between one and another, such a phenomenon is called cross-channel free riding. This research aims therefore at exploring whether cognitive dissonance and opportunistic behavior are relevant antecedents of cross-channel free riding." @default.
- W3100999219 created "2020-11-23" @default.
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- W3100999219 date "2020-11-05" @default.
- W3100999219 modified "2023-10-17" @default.
- W3100999219 title "WHEN DO CONSUMERS FREE RIDE? THE ROLE OF POST-PURCHASE COGNITIVE DISSONANCE IN OPPORTUNISTIC CHANNEL SWITCHING BUYING BEHAVIOR" @default.
- W3100999219 doi "https://doi.org/10.15444/gmc2020.11.03.14" @default.
- W3100999219 hasPublicationYear "2020" @default.
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