Matches in SemOpenAlex for { <https://semopenalex.org/work/W3102930556> ?p ?o ?g. }
- W3102930556 endingPage "747" @default.
- W3102930556 startingPage "736" @default.
- W3102930556 abstract "Abstract An outcome of upward social comparisons that has been largely overlooked is its effect on non‐transactional behaviours (i.e., word of mouth). Previous research has identified three different emotional reactions to upward social comparisons: admiration, benign envy and malicious envy. Despite the fact that their effect on consumption has been previously analysed, it remains unclear how these reactions affect word of mouth intention. This study carries out an experimental design that demonstrates that admiration and benign envy positively influence word of mouth behaviour. However, there is no effect of malicious envy on such disposition. The results are sustained under different cultural contexts. The findings shed light on the drivers of word of mouth. They offer guidance to companies for developing more effective strategies to encourage both brand message sharing and consumer‐to‐consumer sharing of consumption experiences." @default.
- W3102930556 created "2020-11-23" @default.
- W3102930556 creator A5009608556 @default.
- W3102930556 creator A5021360837 @default.
- W3102930556 creator A5023705881 @default.
- W3102930556 date "2020-11-09" @default.
- W3102930556 modified "2023-09-23" @default.
- W3102930556 title "Word of mouth: How upward social comparisons influence the sharing of consumption experiences" @default.
- W3102930556 cites W1784596505 @default.
- W3102930556 cites W1807038256 @default.
- W3102930556 cites W1905936316 @default.
- W3102930556 cites W1977614311 @default.
- W3102930556 cites W1981886524 @default.
- W3102930556 cites W1985985287 @default.
- W3102930556 cites W1986780616 @default.
- W3102930556 cites W2003971798 @default.
- W3102930556 cites W2006681980 @default.
- W3102930556 cites W2012570632 @default.
- W3102930556 cites W2018374766 @default.
- W3102930556 cites W2018863968 @default.
- W3102930556 cites W2030216343 @default.
- W3102930556 cites W2037537936 @default.
- W3102930556 cites W2044214185 @default.
- W3102930556 cites W2052271783 @default.
- W3102930556 cites W2069618020 @default.
- W3102930556 cites W2071666535 @default.
- W3102930556 cites W2072322795 @default.
- W3102930556 cites W2099684380 @default.
- W3102930556 cites W2109935064 @default.
- W3102930556 cites W2111532668 @default.
- W3102930556 cites W2126302787 @default.
- W3102930556 cites W2129552065 @default.
- W3102930556 cites W2135455887 @default.
- W3102930556 cites W2136789464 @default.
- W3102930556 cites W2140489376 @default.
- W3102930556 cites W2154480377 @default.
- W3102930556 cites W2157057634 @default.
- W3102930556 cites W2157300266 @default.
- W3102930556 cites W2165364839 @default.
- W3102930556 cites W2167557160 @default.
- W3102930556 cites W2171316372 @default.
- W3102930556 cites W2195224909 @default.
- W3102930556 cites W2255534184 @default.
- W3102930556 cites W2258674289 @default.
- W3102930556 cites W2281967690 @default.
- W3102930556 cites W2398742577 @default.
- W3102930556 cites W2483080108 @default.
- W3102930556 cites W2569236205 @default.
- W3102930556 cites W2599073956 @default.
- W3102930556 cites W2604257632 @default.
- W3102930556 cites W2614237966 @default.
- W3102930556 cites W2775850362 @default.
- W3102930556 cites W2795034731 @default.
- W3102930556 cites W2893412366 @default.
- W3102930556 cites W2894849185 @default.
- W3102930556 cites W2898982866 @default.
- W3102930556 cites W2905490201 @default.
- W3102930556 cites W2913531990 @default.
- W3102930556 cites W2916363439 @default.
- W3102930556 cites W2917436046 @default.
- W3102930556 cites W2923877615 @default.
- W3102930556 cites W2951331445 @default.
- W3102930556 cites W3005512140 @default.
- W3102930556 cites W3010534835 @default.
- W3102930556 cites W3015182824 @default.
- W3102930556 cites W3121315632 @default.
- W3102930556 cites W3121364520 @default.
- W3102930556 cites W3125269329 @default.
- W3102930556 cites W4249701346 @default.
- W3102930556 cites W4253846288 @default.
- W3102930556 cites W4255260994 @default.
- W3102930556 doi "https://doi.org/10.1002/cb.1902" @default.
- W3102930556 hasPublicationYear "2020" @default.
- W3102930556 type Work @default.
- W3102930556 sameAs 3102930556 @default.
- W3102930556 citedByCount "5" @default.
- W3102930556 countsByYear W31029305562021 @default.
- W3102930556 countsByYear W31029305562022 @default.
- W3102930556 crossrefType "journal-article" @default.
- W3102930556 hasAuthorship W3102930556A5009608556 @default.
- W3102930556 hasAuthorship W3102930556A5021360837 @default.
- W3102930556 hasAuthorship W3102930556A5023705881 @default.
- W3102930556 hasConcept C112698675 @default.
- W3102930556 hasConcept C137913393 @default.
- W3102930556 hasConcept C138816342 @default.
- W3102930556 hasConcept C144024400 @default.
- W3102930556 hasConcept C144133560 @default.
- W3102930556 hasConcept C15744967 @default.
- W3102930556 hasConcept C159110408 @default.
- W3102930556 hasConcept C2776035688 @default.
- W3102930556 hasConcept C2776678506 @default.
- W3102930556 hasConcept C2778091340 @default.
- W3102930556 hasConcept C30772137 @default.
- W3102930556 hasConcept C36289849 @default.
- W3102930556 hasConcept C46312422 @default.
- W3102930556 hasConcept C68489960 @default.
- W3102930556 hasConcept C71924100 @default.
- W3102930556 hasConcept C77805123 @default.