Matches in SemOpenAlex for { <https://semopenalex.org/work/W3105969894> ?p ?o ?g. }
- W3105969894 endingPage "262" @default.
- W3105969894 startingPage "250" @default.
- W3105969894 abstract "Brand sincerity (wholesome, family-oriented) is a core dimension of brand personality; however, to what extent is LGBTQ (lesbian, gay, bisexual, transgender, queer or questioning) representation congruent with brand sincerity? We argue that whether or not LGBTQ representation is considered “wholesome” or “family-friendly,” and how consumers respond to such representation, is dependent on political ideology. Results show that an ad featuring a same-sex (vs. opposite-sex) couple is rated lower in brand sincerity by conservatives, which then uniquely predicts ad attitudes. Conservatives also saw a same-sex couple as more incongruent with a sincere brand, and this incongruence predicted ad attitudes. However, these effects were not found when the brand was exciting. Conversely, LGBTQ consumers’ preferred same-sex couple representation in the context of a sincere (vs. exciting) brand. Finally, an archival analysis of ads found that sincere (vs. exciting) brands represent LGBTQ consumers more favorably. Implications are discussed." @default.
- W3105969894 created "2020-11-23" @default.
- W3105969894 creator A5011763263 @default.
- W3105969894 creator A5054881290 @default.
- W3105969894 creator A5083658494 @default.
- W3105969894 date "2021-04-01" @default.
- W3105969894 modified "2023-10-16" @default.
- W3105969894 title "Sincere, Not Sinful: Political Ideology and the Unique Role of Brand Sincerity in Shaping Heterosexual and LGBTQ Consumers’ Views of LGBTQ Ads" @default.
- W3105969894 cites W1539558839 @default.
- W3105969894 cites W1599231832 @default.
- W3105969894 cites W1888481485 @default.
- W3105969894 cites W1970021200 @default.
- W3105969894 cites W1970156759 @default.
- W3105969894 cites W1976790194 @default.
- W3105969894 cites W1991432358 @default.
- W3105969894 cites W2001104120 @default.
- W3105969894 cites W2004985958 @default.
- W3105969894 cites W2005920005 @default.
- W3105969894 cites W2008519883 @default.
- W3105969894 cites W2009865277 @default.
- W3105969894 cites W2010258931 @default.
- W3105969894 cites W2015616414 @default.
- W3105969894 cites W2016887775 @default.
- W3105969894 cites W2018594799 @default.
- W3105969894 cites W2033954916 @default.
- W3105969894 cites W2035860906 @default.
- W3105969894 cites W2041733138 @default.
- W3105969894 cites W2054419495 @default.
- W3105969894 cites W2054625851 @default.
- W3105969894 cites W2061389536 @default.
- W3105969894 cites W2070957404 @default.
- W3105969894 cites W2072551314 @default.
- W3105969894 cites W2075532150 @default.
- W3105969894 cites W2081094693 @default.
- W3105969894 cites W2081407773 @default.
- W3105969894 cites W2082670191 @default.
- W3105969894 cites W2087983264 @default.
- W3105969894 cites W2088683853 @default.
- W3105969894 cites W2091651448 @default.
- W3105969894 cites W2093951718 @default.
- W3105969894 cites W2111033106 @default.
- W3105969894 cites W2113616385 @default.
- W3105969894 cites W2114865008 @default.
- W3105969894 cites W2131808999 @default.
- W3105969894 cites W2133097978 @default.
- W3105969894 cites W2133244974 @default.
- W3105969894 cites W2139140774 @default.
- W3105969894 cites W2150181673 @default.
- W3105969894 cites W2163179583 @default.
- W3105969894 cites W2163984563 @default.
- W3105969894 cites W2294127084 @default.
- W3105969894 cites W2333903399 @default.
- W3105969894 cites W2341167518 @default.
- W3105969894 cites W2346507855 @default.
- W3105969894 cites W2347138459 @default.
- W3105969894 cites W2402877954 @default.
- W3105969894 cites W2560014590 @default.
- W3105969894 cites W2580406182 @default.
- W3105969894 cites W2586638033 @default.
- W3105969894 cites W2605372146 @default.
- W3105969894 cites W2738066750 @default.
- W3105969894 cites W2738206094 @default.
- W3105969894 cites W2798251491 @default.
- W3105969894 cites W2889319889 @default.
- W3105969894 cites W2956658592 @default.
- W3105969894 cites W2999560665 @default.
- W3105969894 cites W3019584583 @default.
- W3105969894 cites W3121956467 @default.
- W3105969894 cites W4212927121 @default.
- W3105969894 cites W4231066001 @default.
- W3105969894 cites W4250530226 @default.
- W3105969894 cites W4256173697 @default.
- W3105969894 doi "https://doi.org/10.1086/712608" @default.
- W3105969894 hasPublicationYear "2021" @default.
- W3105969894 type Work @default.
- W3105969894 sameAs 3105969894 @default.
- W3105969894 citedByCount "7" @default.
- W3105969894 countsByYear W31059698942022 @default.
- W3105969894 countsByYear W31059698942023 @default.
- W3105969894 crossrefType "journal-article" @default.
- W3105969894 hasAuthorship W3105969894A5011763263 @default.
- W3105969894 hasAuthorship W3105969894A5054881290 @default.
- W3105969894 hasAuthorship W3105969894A5083658494 @default.
- W3105969894 hasConcept C107993555 @default.
- W3105969894 hasConcept C112698675 @default.
- W3105969894 hasConcept C144024400 @default.
- W3105969894 hasConcept C144133560 @default.
- W3105969894 hasConcept C151730666 @default.
- W3105969894 hasConcept C15744967 @default.
- W3105969894 hasConcept C158071213 @default.
- W3105969894 hasConcept C17744445 @default.
- W3105969894 hasConcept C199539241 @default.
- W3105969894 hasConcept C2776359362 @default.
- W3105969894 hasConcept C2779343474 @default.
- W3105969894 hasConcept C2779671885 @default.
- W3105969894 hasConcept C2780540011 @default.
- W3105969894 hasConcept C2781160333 @default.
- W3105969894 hasConcept C77805123 @default.