FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3107063172> ?p ?o ?g. }

• W3107063172 endingPage "368" @default.
• W3107063172 startingPage "357" @default.
• W3107063172 abstract "Purpose This study aims to explain the boycott of Chinese product during the COVID-19 crisis. Specifically, this paper attempt to empirically test the influence of boycott on the image brand and foreign product judgment, as well as to testing the influence of brand image on the judgment of these products. Design/methodology/approach Data was collected from a stratified random sample ( N = 300) of students and was analyzed by using the structural equation modeling method. Findings The results show that the boycott negatively influenced the brand image and valuation of foreign products. Also, empirical results confirm that the brand image of foreign products positively influenced consumer judgment. Practical implications The success of foreign products is because of a combination of adaptation and standardization strategies for foreign companies in a local market to resist ace to unexpected economic conditions. These strategies allowed foreign products to penetrate diverse markets and not to be considered as a “foreign” brand which must be boycotted even in health crisis. The internationalization of companies and the opening of subsidiaries in the targeted countries can be considered as a solution for them so that their products will not be boycotted by consumers and consider them as national products. Originality/value Although with the existence of several studies on the boycott of foreign products, little attention has been paid so far to assess its interactions in times of health crisis such as COVID-19 crisis. This study contributes to the existing the literature with a research model based on two theories. This study leads to a better understanding of the role of boycotting foreign products and its impact on the brand image of these products and their judgments by consumers. On the other hand, this study tested the effect of branding on the judgment of boycotted products. Indeed, no study has so far examined the influence of consumer boycotts on the brand image of boycotted products. The authors have already responded to this shortcoming by adding additional tests for verification, robustness and validation of the results obtained." @default.
• W3107063172 created "2020-12-07" @default.
• W3107063172 creator A5031067622 @default.
• W3107063172 date "2020-11-24" @default.
• W3107063172 modified "2023-09-26" @default.
• W3107063172 title "From boycott to product judgment in the coronavirus era: Chinese products cases" @default.
• W3107063172 cites W1483283185 @default.
• W3107063172 cites W1521468750 @default.
• W3107063172 cites W1985419904 @default.
• W3107063172 cites W1989621017 @default.
• W3107063172 cites W2009993724 @default.
• W3107063172 cites W2040134602 @default.
• W3107063172 cites W2040444178 @default.
• W3107063172 cites W2066191774 @default.
• W3107063172 cites W2117762169 @default.
• W3107063172 cites W2120470032 @default.
• W3107063172 cites W2135554906 @default.
• W3107063172 cites W2163085740 @default.
• W3107063172 cites W2168119237 @default.
• W3107063172 cites W2358611605 @default.
• W3107063172 cites W2539238566 @default.
• W3107063172 cites W2578559623 @default.
• W3107063172 cites W2608485531 @default.
• W3107063172 cites W3141669067 @default.
• W3107063172 cites W4212769150 @default.
• W3107063172 cites W4251248689 @default.
• W3107063172 cites W4254152879 @default.
• W3107063172 cites W4254434816 @default.
• W3107063172 cites W4256173697 @default.
• W3107063172 cites W618323636 @default.
• W3107063172 doi "https://doi.org/10.1108/ijlma-04-2020-0086" @default.
• W3107063172 hasPublicationYear "2020" @default.
• W3107063172 type Work @default.
• W3107063172 sameAs 3107063172 @default.
• W3107063172 citedByCount "5" @default.
• W3107063172 countsByYear W31070631722022 @default.
• W3107063172 countsByYear W31070631722023 @default.
• W3107063172 crossrefType "journal-article" @default.
• W3107063172 hasAuthorship W3107063172A5031067622 @default.
• W3107063172 hasConcept C11012388 @default.
• W3107063172 hasConcept C112698675 @default.
• W3107063172 hasConcept C119857082 @default.
• W3107063172 hasConcept C121955636 @default.
• W3107063172 hasConcept C144133560 @default.
• W3107063172 hasConcept C155202549 @default.
• W3107063172 hasConcept C15744967 @default.
• W3107063172 hasConcept C162324750 @default.
• W3107063172 hasConcept C162853370 @default.
• W3107063172 hasConcept C17744445 @default.
• W3107063172 hasConcept C186027771 @default.
• W3107063172 hasConcept C199539241 @default.
• W3107063172 hasConcept C205971072 @default.
• W3107063172 hasConcept C2524010 @default.
• W3107063172 hasConcept C2776291640 @default.
• W3107063172 hasConcept C2776950860 @default.
• W3107063172 hasConcept C2780105190 @default.
• W3107063172 hasConcept C33923547 @default.
• W3107063172 hasConcept C41008148 @default.
• W3107063172 hasConcept C57375061 @default.
• W3107063172 hasConcept C77805123 @default.
• W3107063172 hasConcept C90673727 @default.
• W3107063172 hasConcept C94625758 @default.
• W3107063172 hasConcept C97509610 @default.
• W3107063172 hasConceptScore W3107063172C11012388 @default.
• W3107063172 hasConceptScore W3107063172C112698675 @default.
• W3107063172 hasConceptScore W3107063172C119857082 @default.
• W3107063172 hasConceptScore W3107063172C121955636 @default.
• W3107063172 hasConceptScore W3107063172C144133560 @default.
• W3107063172 hasConceptScore W3107063172C155202549 @default.
• W3107063172 hasConceptScore W3107063172C15744967 @default.
• W3107063172 hasConceptScore W3107063172C162324750 @default.
• W3107063172 hasConceptScore W3107063172C162853370 @default.
• W3107063172 hasConceptScore W3107063172C17744445 @default.
• W3107063172 hasConceptScore W3107063172C186027771 @default.
• W3107063172 hasConceptScore W3107063172C199539241 @default.
• W3107063172 hasConceptScore W3107063172C205971072 @default.
• W3107063172 hasConceptScore W3107063172C2524010 @default.
• W3107063172 hasConceptScore W3107063172C2776291640 @default.
• W3107063172 hasConceptScore W3107063172C2776950860 @default.
• W3107063172 hasConceptScore W3107063172C2780105190 @default.
• W3107063172 hasConceptScore W3107063172C33923547 @default.
• W3107063172 hasConceptScore W3107063172C41008148 @default.
• W3107063172 hasConceptScore W3107063172C57375061 @default.
• W3107063172 hasConceptScore W3107063172C77805123 @default.
• W3107063172 hasConceptScore W3107063172C90673727 @default.
• W3107063172 hasConceptScore W3107063172C94625758 @default.
• W3107063172 hasConceptScore W3107063172C97509610 @default.
• W3107063172 hasIssue "3" @default.
• W3107063172 hasLocation W31070631721 @default.
• W3107063172 hasOpenAccess W3107063172 @default.
• W3107063172 hasPrimaryLocation W31070631721 @default.
• W3107063172 hasRelatedWork W1993238136 @default.
• W3107063172 hasRelatedWork W2018720938 @default.
• W3107063172 hasRelatedWork W2090583190 @default.
• W3107063172 hasRelatedWork W2348796232 @default.
• W3107063172 hasRelatedWork W2379746538 @default.
• W3107063172 hasRelatedWork W2393955159 @default.
• W3107063172 hasRelatedWork W2475603208 @default.

• next