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- W3107123506 abstract "Websites, social media, and tourism mobile applications are now considered important online channels for promoting destinations' brand. The study employed content analysis technique to analyze the official Egyptian Tourism Website, social media tools and the mobile application linked to the website. The study used three analysis models to evaluate the features and the interactivity of the Egyptian online channels. Results show a strong need to develop the interactivity of the Egyptian website and its mobile application. The study demonstrated the need for more integrated social media tools to brand Egypt online as a tourism destination." @default.
- W3107123506 created "2020-12-07" @default.
- W3107123506 creator A5060840621 @default.
- W3107123506 date "2020-06-01" @default.
- W3107123506 modified "2023-09-25" @default.
- W3107123506 title "Evaluating the Egyptian Official online channels for branding Egypt as a tourism destination" @default.
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- W3107123506 doi "https://doi.org/10.21608/ijhth.2020.126187" @default.
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