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• W3107746809 startingPage "e05532" @default.
• W3107746809 abstract "The study examines the effect of price perception and price appearance on Gen Y's repurchase intention towards snack products of small and medium-sized enterprises (SMEs), along with the mediating roles of consumers' brand experience and preference. A survey method for data collection in the study used with a structured questionnaire, in which the respondents were requested to give their responses to the experiment conducted on local specialty snack products produced by SMEs. Covariance-based structural equation modeling (CB-SEM) was used to analyze the hypothesized relationships in the research model. The findings show that all the direct effects in the proposed model have a significant effect, except for the relationship between price perception and brand preference that there is no significant effect. Similarly, the mediating roles of consumer brand experience and consumer-based brand preference proved to have a significant effect. Finally, the implications of this study will be discussed further." @default.
• W3107746809 created "2020-12-07" @default.
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• W3107746809 date "2020-11-01" @default.
• W3107746809 modified "2023-10-11" @default.
• W3107746809 title "Price perception and price appearance on repurchase intention of Gen Y: do brand experience and brand preference mediate?" @default.
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• W3107746809 doi "https://doi.org/10.1016/j.heliyon.2020.e05532" @default.
• W3107746809 hasPubMedCentralId "https://www.ncbi.nlm.nih.gov/pmc/articles/7701191" @default.
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