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- W3108299160 abstract "Business firms all over the world acquire and deploy resources for achieving their desiredcorporate goals. Such goals might include outperforming rivals in the marketplace in order togain a competitive advantage. The resources to be acquired and deployed include physical,financial, technological, human, knowledge and social. It is instructive to note that theseresources are available to every organisation; hence they do not, on their own, confer anyadvantage. It, therefore, behoves on every organisation to strategically synergise theseresources in such a way that they are transformed into distinctive capabilities to outperformrivals and gain competitive superiority. Understanding the industry value chain is crucial toresource acquisition and deployment. So the main aim of this study is how insurance companiesin Nigeria can synergistically deploy resources in managing the insurance industry value chainfor competitive advantage. The research utilises a cross-sectional survey design based on thepositivist philosophy and anchored on the ontological orientation of objectivism. Two hundredthirty-five questionnaires obtained from seventeen insurance companies were analysed usingthe multiple regression analysis techniques. Findings from the study revealed that astatistically significant relationship exists between organisational resources and insurancevalue chain and synergising the relationship between organisational resources and the valuechain results in insurance companies gaining competitive advantage." @default.
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- W3108299160 date "2020-07-01" @default.
- W3108299160 modified "2023-10-06" @default.
- W3108299160 title "Synergizing Organisational Resource Capabilities on Value Chain Management for Competitive Advantage in the Nigerian Insurance Industry" @default.
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