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- W3108801728 abstract "• Internal Marketing (IM) significantly and positively affects public schools’ organizational culture. • IM positively affects the existing clan culture and learning culture of the schools. • Non-financial incentives and empowerment strategies positively affect the schools’ organizational culture. • Communication within the school staff results to higher security and sense of stability for teachers. • Empowering Head of departments will enhance the schools’ organizational culture." @default.
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- W3108801728 date "2021-02-01" @default.
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- W3108801728 title "The effects of internal marketing strategies on the organizational culture of secondary public schools" @default.
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- W3108801728 doi "https://doi.org/10.1016/j.evalprogplan.2020.101894" @default.
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