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- W3109184194 abstract "Estimates suggest that the protest in Hong Kong led to a decrease in tourism to approximately one third, in comparison to the previous year. Hence, a better understanding of the underlying reasons tourists do not visit a destination during protests, could assist future destinations in maintaining tourism demand. To better understand this phenomenon, this study examined travelers’ decision-making processes utilizing an extended model of goal-directed behavior (EMGB) by incorporating perceived risk as a formative second order factor and intervention as a moderator. Results revealed that perceived risk and intervention played significant roles within the EMGB model. Results of the study provide both theoretical and managerial implications by suggesting strategies to incorporate important variables during protests. • To understand not traveling, consumers' decision-making processes were studied. • Model of goal-directed behavior (MGB) explains why tourists don't travel Hong Kong. . • Perceived risk has a significant effect on attitude, desire, and behavioral intention. • The high and low intervention groups moderate components of MGB." @default.
- W3109184194 created "2020-12-07" @default.
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- W3109184194 date "2020-12-01" @default.
- W3109184194 modified "2023-10-18" @default.
- W3109184194 title "The influence of perceived risk and intervention on international tourists’ behavior during the Hong Kong protest: Application of an extended model of goal-directed behavior" @default.
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- W3109184194 doi "https://doi.org/10.1016/j.jhtm.2020.11.003" @default.
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