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- W3109263387 endingPage "101966" @default.
- W3109263387 startingPage "101966" @default.
- W3109263387 abstract "The objective of this study is to examine the impact of service quality by adopting AIRQUAL model and price on passengers' loyalty through the linkage of passengers' satisfaction toward low-cost airlines from the perspective of Southeast Asia. With 200 questionnaires analyzed, the results suggest that service quality and price have a positive significant impact on passenger satisfaction, and as a result lead to passengers’ loyalty. Besides, the findings of this research also confirm the mediating role of customer satisfaction between service quality and loyalty, price and loyalty separately, which implies that customer satisfaction is a vital factor for an LCCs to survive in such a highly competitive aviation market." @default.
- W3109263387 created "2020-12-07" @default.
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- W3109263387 date "2021-03-01" @default.
- W3109263387 modified "2023-10-16" @default.
- W3109263387 title "The impact of service quality and price on passengers' loyalty towards low-cost airlines: The Southeast Asia perspective" @default.
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- W3109263387 doi "https://doi.org/10.1016/j.jairtraman.2020.101966" @default.
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