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- W3109493969 abstract "Over the past two years, TikTok has made headlines as the breakout international short video platform disrupting international entertainment industries, such as the music recording industry. Going viral on TikTok has launched or spurred on the careers of numerous recording artists such as Lil Nas X, Arizona Zervas, Doja Cat, and many more. However, building a music career on TikTok is challenging because the platform has several issues with authorship and attribution (Kaye et al., forthcoming). Users can easily upload videos that miscredit or misattribute artists, though in some rare instances that can work in the artists’ favor. This essay, drawing primarily on qualitative interview data with a viral TikTok musical artist conducted in May 2020, examines how misattribution on TikTok can still unexpectedly lead to new music career opportunities through accidental virality on TikTok." @default.
- W3109493969 created "2020-12-07" @default.
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- W3109493969 date "2020-09-29" @default.
- W3109493969 modified "2023-09-26" @default.
- W3109493969 title "Make this go viral:Building musical careers through accidental virality on TikTok" @default.
- W3109493969 hasPublicationYear "2020" @default.
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