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• W3109655379 endingPage "72" @default.
• W3109655379 startingPage "38" @default.
• W3109655379 abstract "The ongoing transformation of branding in developing countries remains under-researched despite its central importance to competitive advantage. The Egyptian banking sector is a prime example: it d..." @default.
• W3109655379 created "2020-12-07" @default.
• W3109655379 creator A5027480394 @default.
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• W3109655379 creator A5080390450 @default.
• W3109655379 date "2020-11-24" @default.
• W3109655379 modified "2023-09-27" @default.
• W3109655379 title "Understanding consumer-based brand equity and its antecedents in international and national banks in Egypt" @default.
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