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- W3109869690 abstract "In a highly competitive industry like the food industry, strategic advertising has a pivotal function of ensuring the profitability and cost effectiveness of any advertising initiative. The purpose of this research paper is to examine the role of strategic advertising in the food industry, its scenario in India, and the effects associated with it." @default.
- W3109869690 created "2020-12-07" @default.
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- W3109869690 date "2020-11-30" @default.
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- W3109869690 title "Role of Strategic Advertising in the Food Industry: An Overview" @default.
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