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• W3110361173 abstract "Hotel rooms offer a range of amenities as part of a hotel’s product offering and these can impact a guests’ booking decisions. The paper provides a better understanding of hotel room facilities and attributes through exploration of room offerings by hotel chains. We examined some of the rooms of 155 top global hotel chains websites in order to determine the facilities and services offered; and the terms used in describing the room features. The goal was to investigate successful hotels’ communication of room characteristics for the promotion of efficacy and efficiency of planning, promotional and commercialization activities." @default.
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• W3110361173 date "2020-11-20" @default.
• W3110361173 modified "2023-09-25" @default.
• W3110361173 title "Room Semantics and Terms in Hotel Chains Communication" @default.
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• W3110361173 doi "https://doi.org/10.1007/978-981-33-4260-6_13" @default.
• W3110361173 hasPublicationYear "2020" @default.
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