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- W3111608082 abstract "The paper deals with the comparative research of the traditional model of marketing communications and a new model of integrated marketing communications. We focused on the main provisions of the integrated marketing communications and the difference between the traditional models of marketing communications from integrated marketing communications. We proved the necessity of integrated marketing communications in the process of creation bilateral relations with the consumer. We described the process of developing effective integrated marketing communications. In our opinion, effective use of integrated marketing communications helps organizations to gain competitive advantages, increase sales and profits, and impact positively on consumers. We made the conclusion that integrated marketing communications as the new approach solves the old problems of the traditional approach. It allows eliminating the effect of sending to the company various and contradictory messages about the product." @default.
- W3111608082 created "2020-12-21" @default.
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- W3111608082 date "2019-02-16" @default.
- W3111608082 modified "2023-09-26" @default.
- W3111608082 title "Traditional Model of Marketing Communications and Integrated Marketing Communications: Comparative Research" @default.
- W3111608082 hasPublicationYear "2019" @default.
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