FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3112004481> ?p ?o ?g. }

• W3112004481 abstract "Online retailers are increasingly mindful of maintaining a long-term relationship with customers, rather than simply focusing on one-time purchases. It is thus critical to ensure that customers continue revisiting a retailer’s website to explore its products and subsequently make purchases. The objective of our paper is, therefore, to help retailers maximize the likelihoods of customers’ revisiting and purchasing, which we achieve at the individual customer level using clickstream data. First, we build a hurdle model that better predicts repeat customer visits when compared to existing methods. This model incorporates heterogeneity in individual customer search behavior, distilling her search history into four theory-driven sets of antecedents: (a) choice, (b) information, (c) pricing, and the (d) search environment. Second, we use a stochastic model to predict customer revisits by incorporating customer heterogeneity in search effort exerted during prior visit sessions. Third, and most importantly, using computationally efficient simulation-based prescriptive analytics, we adapt our modeling approach to propose intervention strategies that maximize the individual-level joint likelihoods of revisiting and purchasing. We find that, for some customers, the antecedents of search operate in opposing directions in their role in revisiting and purchasing, thus necessitating a balancing act between these two key objectives. The intervention strategies render retailers’ insights on personalizing the customer experience based on each individual customer’s own search history and offering each customer relevant personalized content to maximize her revisiting and purchasing." @default.
• W3112004481 created "2020-12-21" @default.
• W3112004481 creator A5008496192 @default.
• W3112004481 creator A5008921281 @default.
• W3112004481 creator A5018194489 @default.
• W3112004481 creator A5052094035 @default.
• W3112004481 date "2020-01-01" @default.
• W3112004481 modified "2023-09-23" @default.
• W3112004481 title "Maximizing Revisiting and Purchasing: A Clickstream-Based Approach to Enhance Individual-Level Customer Conversion" @default.
• W3112004481 cites W1586646305 @default.
• W3112004481 cites W1965417474 @default.
• W3112004481 cites W1966523773 @default.
• W3112004481 cites W1972228345 @default.
• W3112004481 cites W1984524168 @default.
• W3112004481 cites W1989888842 @default.
• W3112004481 cites W1993318040 @default.
• W3112004481 cites W2025348367 @default.
• W3112004481 cites W2046344967 @default.
• W3112004481 cites W2054749616 @default.
• W3112004481 cites W2074153595 @default.
• W3112004481 cites W2081547566 @default.
• W3112004481 cites W2087356051 @default.
• W3112004481 cites W2090873661 @default.
• W3112004481 cites W2107581815 @default.
• W3112004481 cites W2112028307 @default.
• W3112004481 cites W2125441033 @default.
• W3112004481 cites W2131069089 @default.
• W3112004481 cites W2131630597 @default.
• W3112004481 cites W2132534623 @default.
• W3112004481 cites W2142144955 @default.
• W3112004481 cites W2142201425 @default.
• W3112004481 cites W2151987718 @default.
• W3112004481 cites W2156957852 @default.
• W3112004481 cites W2165375390 @default.
• W3112004481 cites W2167325287 @default.
• W3112004481 cites W2234737630 @default.
• W3112004481 cites W2239794783 @default.
• W3112004481 cites W2290333182 @default.
• W3112004481 cites W2335243766 @default.
• W3112004481 cites W2341359542 @default.
• W3112004481 cites W2345091005 @default.
• W3112004481 cites W2346354117 @default.
• W3112004481 cites W2525952498 @default.
• W3112004481 cites W2804274048 @default.
• W3112004481 cites W2808422032 @default.
• W3112004481 cites W2808696544 @default.
• W3112004481 cites W2941259227 @default.
• W3112004481 cites W2956094225 @default.
• W3112004481 cites W2969714402 @default.
• W3112004481 cites W2970515480 @default.
• W3112004481 cites W2994898777 @default.
• W3112004481 cites W2996061341 @default.
• W3112004481 cites W3007327886 @default.
• W3112004481 cites W3010665282 @default.
• W3112004481 cites W3122438492 @default.
• W3112004481 cites W3122651512 @default.
• W3112004481 cites W3123091093 @default.
• W3112004481 cites W3124849816 @default.
• W3112004481 cites W3125369468 @default.
• W3112004481 cites W3125952450 @default.
• W3112004481 cites W4230906481 @default.
• W3112004481 doi "https://doi.org/10.2139/ssrn.3665399" @default.
• W3112004481 hasPublicationYear "2020" @default.
• W3112004481 type Work @default.
• W3112004481 sameAs 3112004481 @default.
• W3112004481 citedByCount "0" @default.
• W3112004481 crossrefType "journal-article" @default.
• W3112004481 hasAuthorship W3112004481A5008496192 @default.
• W3112004481 hasAuthorship W3112004481A5008921281 @default.
• W3112004481 hasAuthorship W3112004481A5018194489 @default.
• W3112004481 hasAuthorship W3112004481A5052094035 @default.
• W3112004481 hasConcept C110875604 @default.
• W3112004481 hasConcept C112698675 @default.
• W3112004481 hasConcept C127613066 @default.
• W3112004481 hasConcept C130436687 @default.
• W3112004481 hasConcept C136764020 @default.
• W3112004481 hasConcept C138744977 @default.
• W3112004481 hasConcept C144133560 @default.
• W3112004481 hasConcept C162853370 @default.
• W3112004481 hasConcept C2776915394 @default.
• W3112004481 hasConcept C2778813691 @default.
• W3112004481 hasConcept C41008148 @default.
• W3112004481 hasConcept C518677369 @default.
• W3112004481 hasConceptScore W3112004481C110875604 @default.
• W3112004481 hasConceptScore W3112004481C112698675 @default.
• W3112004481 hasConceptScore W3112004481C127613066 @default.
• W3112004481 hasConceptScore W3112004481C130436687 @default.
• W3112004481 hasConceptScore W3112004481C136764020 @default.
• W3112004481 hasConceptScore W3112004481C138744977 @default.
• W3112004481 hasConceptScore W3112004481C144133560 @default.
• W3112004481 hasConceptScore W3112004481C162853370 @default.
• W3112004481 hasConceptScore W3112004481C2776915394 @default.
• W3112004481 hasConceptScore W3112004481C2778813691 @default.
• W3112004481 hasConceptScore W3112004481C41008148 @default.
• W3112004481 hasConceptScore W3112004481C518677369 @default.
• W3112004481 hasLocation W31120044811 @default.
• W3112004481 hasOpenAccess W3112004481 @default.
• W3112004481 hasPrimaryLocation W31120044811 @default.
• W3112004481 hasRelatedWork W183249021 @default.
• W3112004481 hasRelatedWork W1976490850 @default.

• next