FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3112309772> ?p ?o ?g. }

• W3112309772 endingPage "1753" @default.
• W3112309772 startingPage "1729" @default.
• W3112309772 abstract "Abstract The paper studies product bundling in a duopoly supply chain network under the influence of different power-balance structures, bundling decisions and advertising efforts on total supply chain profit. Mathematical models comprising two manufacturers and a single retailer are developed to capture the impact of bundling policy and advertisement strategy under three power-balance structures, namely Manufacturer Stackelberg, Retailer Stackelberg and Vertical Nash. Following game theory models and numerical examples, the study found that the total profit of the supply chain is undifferentiated under the manufacturer Stackelberg and Vertical Nash case in the manufacturer bundling and retailer bundling strategies. However, total supply chain profit under manufacturer bundling strongly dominates under retailer bundling in Retailer Stackelberg and Vertical Nash, and remains valid under multiple settings of market size, price elasticity and advertising elasticity. It is also found that manufacturer bundling is significantly affected by advertising effort compared to retailer bundling. The study contributes to the literature interfacing supply chain and marketing by studying bundling policy and advertising strategy simultaneously for homogenous products, under various power-balance structures and price competition." @default.
• W3112309772 created "2020-12-21" @default.
• W3112309772 creator A5012449617 @default.
• W3112309772 creator A5015549553 @default.
• W3112309772 date "2020-12-09" @default.
• W3112309772 modified "2023-09-25" @default.
• W3112309772 title "Product bundling and advertising strategy for a duopoly supply chain: a power-balance perspective" @default.
• W3112309772 cites W1872556355 @default.
• W3112309772 cites W1970538402 @default.
• W3112309772 cites W1977480633 @default.
• W3112309772 cites W1985772029 @default.
• W3112309772 cites W1985839354 @default.
• W3112309772 cites W1990871987 @default.
• W3112309772 cites W2005599907 @default.
• W3112309772 cites W2012588742 @default.
• W3112309772 cites W2022076440 @default.
• W3112309772 cites W2022849481 @default.
• W3112309772 cites W2026886385 @default.
• W3112309772 cites W2033536447 @default.
• W3112309772 cites W2039583555 @default.
• W3112309772 cites W2045133408 @default.
• W3112309772 cites W2050412405 @default.
• W3112309772 cites W2051227992 @default.
• W3112309772 cites W2061588447 @default.
• W3112309772 cites W2064838925 @default.
• W3112309772 cites W2069153389 @default.
• W3112309772 cites W2083830628 @default.
• W3112309772 cites W2091246967 @default.
• W3112309772 cites W2103800773 @default.
• W3112309772 cites W2104052944 @default.
• W3112309772 cites W2105527088 @default.
• W3112309772 cites W2106558821 @default.
• W3112309772 cites W2113011190 @default.
• W3112309772 cites W2116426976 @default.
• W3112309772 cites W2121918661 @default.
• W3112309772 cites W2132973722 @default.
• W3112309772 cites W2134715916 @default.
• W3112309772 cites W2159819158 @default.
• W3112309772 cites W2168944827 @default.
• W3112309772 cites W2233478963 @default.
• W3112309772 cites W2254446841 @default.
• W3112309772 cites W226335487 @default.
• W3112309772 cites W2512538407 @default.
• W3112309772 cites W2549412325 @default.
• W3112309772 cites W257692113 @default.
• W3112309772 cites W2586433865 @default.
• W3112309772 cites W2610644382 @default.
• W3112309772 cites W2749398956 @default.
• W3112309772 cites W2754132750 @default.
• W3112309772 cites W2754274239 @default.
• W3112309772 cites W2758187141 @default.
• W3112309772 cites W2783217687 @default.
• W3112309772 cites W2870133718 @default.
• W3112309772 cites W2888938232 @default.
• W3112309772 cites W2994605598 @default.
• W3112309772 cites W3008696806 @default.
• W3112309772 cites W3009610071 @default.
• W3112309772 cites W3010275865 @default.
• W3112309772 cites W3121185854 @default.
• W3112309772 cites W3121318897 @default.
• W3112309772 cites W3122946301 @default.
• W3112309772 cites W3123261330 @default.
• W3112309772 cites W3125309408 @default.
• W3112309772 cites W3125803164 @default.
• W3112309772 cites W4235632548 @default.
• W3112309772 cites W803646405 @default.
• W3112309772 doi "https://doi.org/10.1007/s10479-020-03861-9" @default.
• W3112309772 hasPublicationYear "2020" @default.
• W3112309772 type Work @default.
• W3112309772 sameAs 3112309772 @default.
• W3112309772 citedByCount "12" @default.
• W3112309772 countsByYear W31123097722021 @default.
• W3112309772 countsByYear W31123097722022 @default.
• W3112309772 countsByYear W31123097722023 @default.
• W3112309772 crossrefType "journal-article" @default.
• W3112309772 hasAuthorship W3112309772A5012449617 @default.
• W3112309772 hasAuthorship W3112309772A5015549553 @default.
• W3112309772 hasBestOaLocation W31123097721 @default.
• W3112309772 hasConcept C108713360 @default.
• W3112309772 hasConcept C144133560 @default.
• W3112309772 hasConcept C162324750 @default.
• W3112309772 hasConcept C162853370 @default.
• W3112309772 hasConcept C16520705 @default.
• W3112309772 hasConcept C175444787 @default.
• W3112309772 hasConcept C177142836 @default.
• W3112309772 hasConcept C180456769 @default.
• W3112309772 hasConcept C181622380 @default.
• W3112309772 hasConcept C199510392 @default.
• W3112309772 hasConcept C40700 @default.
• W3112309772 hasConcept C46814582 @default.
• W3112309772 hasConceptScore W3112309772C108713360 @default.
• W3112309772 hasConceptScore W3112309772C144133560 @default.
• W3112309772 hasConceptScore W3112309772C162324750 @default.
• W3112309772 hasConceptScore W3112309772C162853370 @default.
• W3112309772 hasConceptScore W3112309772C16520705 @default.
• W3112309772 hasConceptScore W3112309772C175444787 @default.
• W3112309772 hasConceptScore W3112309772C177142836 @default.
• W3112309772 hasConceptScore W3112309772C180456769 @default.

• next