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• W3112970366 abstract "With increasing pressure on user and market perspectives importance to play a crucial role in the Information Technology (IT) projects success, this study investigates based on theoretical reviews, how the concept of user acceptance, expectation, and finally marketing perspective are made manifest within the context of demand-oriented markets. Comprehensive and in-depth literature review concomitantly performed. This study identifies the emergence of schizophrenic divide between spheres within the IT projects management processes that the significance of end-users is underestimated. This conceptual split has the potential to cause widespread disharmony among IT project managers and impede progress toward achievement of successful IT projects. However, the majority of IT projects tend to fail, reportedly." @default.
• W3112970366 created "2020-12-21" @default.
• W3112970366 creator A5031479886 @default.
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• W3112970366 date "2018-08-01" @default.
• W3112970366 modified "2023-09-25" @default.
• W3112970366 title "Managing Successful IT Project; Marketing Perspective" @default.
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