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- W3113123497 endingPage "100772" @default.
- W3113123497 startingPage "100772" @default.
- W3113123497 abstract "Abstract Our knowledge of how tourists could co-create value in the pre-travel stage is limited. This should be particularly worrying for tourism providers, as they could gain competitive advantage by improving their understanding of these processes and responding accordingly. Based on service-dominant logic, this study explores this gap in research by identifying three value co-creation processes that occur before a trip (travel organization, information seeking, and mental time travel) and examining the contribution of tourist expertise on each of these processes. Although previous studies tend to assimilate co-creation with “tasks,” this study focuses on mental time travel, which is the only pre-travel value co-creation process that contributes value to the consumer without involving costs. An empirical study with 984 French and Spanish tourists was conducted, the results of which corroborate the particular salience of expertise predicted by service-dominant logic." @default.
- W3113123497 created "2020-12-21" @default.
- W3113123497 creator A5007355745 @default.
- W3113123497 creator A5070773994 @default.
- W3113123497 creator A5089220705 @default.
- W3113123497 date "2021-01-01" @default.
- W3113123497 modified "2023-10-12" @default.
- W3113123497 title "Tourist expertise and pre-travel value co-creation: Task-related processes and beyond" @default.
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