Matches in SemOpenAlex for { <https://semopenalex.org/work/W3113162810> ?p ?o ?g. }
Showing items 1 to 58 of
58
with 100 items per page.
- W3113162810 endingPage "91" @default.
- W3113162810 startingPage "81" @default.
- W3113162810 abstract "The objective of this article was to identify examples of prosumer behaviour in the food market, to examine the degree of customer involvement and to measure the attitudes (opinions) of respondents regarding customer engagement in creation/improvement of a product. The most popular activities undertaken by consumers in the field of prosumption were selected and consumer involvement in various types of marketing campaigns organized by producers was determined. The survey was conducted among 320 respondents. The conducted research indicates consumer activity in the field of prosumption; however, respondents mainly manifest behaviour that do not require them to be very active. Sharing opinions on purchased food products is one of the manifestations of prosumer behaviour and these actions are undertaken with great frequency and willingness. The study also identified consumer participation in creating new products and improving existing ones. Over half of the respondents (64.4%) declared that they participated in these activities, however their participation is rare or very rare. In addition, consumers express positive opinions about the organization of such activities by companies and most of them believe that there are too few such activities on the market." @default.
- W3113162810 created "2020-12-21" @default.
- W3113162810 creator A5009988807 @default.
- W3113162810 date "2020-12-14" @default.
- W3113162810 modified "2023-09-27" @default.
- W3113162810 title "INDICATIONS OF CONSUMERS’ PROSUMER BEHAVIOUR ON THE FOOD MARKET" @default.
- W3113162810 doi "https://doi.org/10.22630/pefim.2020.24.73.29" @default.
- W3113162810 hasPublicationYear "2020" @default.
- W3113162810 type Work @default.
- W3113162810 sameAs 3113162810 @default.
- W3113162810 citedByCount "0" @default.
- W3113162810 crossrefType "journal-article" @default.
- W3113162810 hasAuthorship W3113162810A5009988807 @default.
- W3113162810 hasBestOaLocation W31131628101 @default.
- W3113162810 hasConcept C112698675 @default.
- W3113162810 hasConcept C119599485 @default.
- W3113162810 hasConcept C127413603 @default.
- W3113162810 hasConcept C144133560 @default.
- W3113162810 hasConcept C162853370 @default.
- W3113162810 hasConcept C188573790 @default.
- W3113162810 hasConcept C23213687 @default.
- W3113162810 hasConcept C2524010 @default.
- W3113162810 hasConcept C2779939747 @default.
- W3113162810 hasConcept C33923547 @default.
- W3113162810 hasConcept C56084127 @default.
- W3113162810 hasConcept C90673727 @default.
- W3113162810 hasConceptScore W3113162810C112698675 @default.
- W3113162810 hasConceptScore W3113162810C119599485 @default.
- W3113162810 hasConceptScore W3113162810C127413603 @default.
- W3113162810 hasConceptScore W3113162810C144133560 @default.
- W3113162810 hasConceptScore W3113162810C162853370 @default.
- W3113162810 hasConceptScore W3113162810C188573790 @default.
- W3113162810 hasConceptScore W3113162810C23213687 @default.
- W3113162810 hasConceptScore W3113162810C2524010 @default.
- W3113162810 hasConceptScore W3113162810C2779939747 @default.
- W3113162810 hasConceptScore W3113162810C33923547 @default.
- W3113162810 hasConceptScore W3113162810C56084127 @default.
- W3113162810 hasConceptScore W3113162810C90673727 @default.
- W3113162810 hasIssue "24(73)" @default.
- W3113162810 hasLocation W31131628101 @default.
- W3113162810 hasOpenAccess W3113162810 @default.
- W3113162810 hasPrimaryLocation W31131628101 @default.
- W3113162810 hasRelatedWork W122032771 @default.
- W3113162810 hasRelatedWork W1499126744 @default.
- W3113162810 hasRelatedWork W1593494808 @default.
- W3113162810 hasRelatedWork W1605971196 @default.
- W3113162810 hasRelatedWork W2049232511 @default.
- W3113162810 hasRelatedWork W2985854601 @default.
- W3113162810 hasRelatedWork W3121744795 @default.
- W3113162810 hasRelatedWork W3173058717 @default.
- W3113162810 hasRelatedWork W4225129584 @default.
- W3113162810 hasRelatedWork W2981897899 @default.
- W3113162810 isParatext "false" @default.
- W3113162810 isRetracted "false" @default.
- W3113162810 magId "3113162810" @default.
- W3113162810 workType "article" @default.