FRINK Linked Data Fragments server

Matches in SemOpenAlex for { <https://semopenalex.org/work/W3113222376> ?p ?o ?g. }

• W3113222376 abstract "The context There is large evidence in the literature that digitalisation improves the market performance of enterprises and, as a consequence, it helps the growth of their businesses. Through digital platforms companies connect with people, improve awareness of their brands, influence consumer’s attitudes, collect feedback from them, improve products and services on sale and, at last, increase their incomes. Clark et al. [2] conclude that providing basic information should be the dominant role of advertising. This typology of advertising is called Informational in [3]. The informational message strategy presents factual product/services information in clear and concrete terms. In order for an informational advertisement to become informative the message must be perceived as such by the consumers. Materials & Methods In this paper we adopt the IT-platform conceptual model given by Sun et al. (2015) [6] and the linked definition they propose. Results We instantiate the platform conceptual model proposed by by Sun et al.[6]. The website technology is the heart of our digital platform. There is large evidence in the literature that websites are largely used across companies all over the world [12, 13]. The cost necessary for setting up the platform is low, therefore such a technological solution is within the reach of most enterprises. Moreover, the paper describes the steps of the Informative Marketing process based on the adoption of the proposed Technological Platform. We use the adjective informative instead of informational because the advertisings about the product/service are sent to a community of ad hoc recruited stakeholders, therefore we can assume as relevant the information they receive. Conclusion The emphasis of the paper is oriented towards companies whose primary goal is selling, but it is worth notice that the proposed technological platform can be very useful, for example, to national institutes of health to promote campaigns on healthy (and sustainable) food consumption [17]. References Yogesh K. Dwivedi et al.: Setting the future of digital and social media marketing research: Perspectives and research propositions International Journal of Information Management 2020 (in press) Clark, C.K., Doraszelski, U., and Draganska, M.: The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data. Quantitative Marketing and Economics 2009 7, 207–236 DOI 10.1007/s11129-009-9066-z Puto, C.P. and Wells, W.D.: Informational and Transformational Advertising: the Differential Effects of Time, in Advances in Consumer Research Volume 11, eds. Thomas C. Kinnear, Provo, UT, 1984 638–643. Tafesse,W. andWien, A.: Using message strategy to drive consumer behavioral engagement on social media. The Journal of Consumer Marketing 2018, 35(3), 241–253. Tiwana, A.: Platform ecosystems: Aligning architecture, governance, and strategy. Burlington, Morgan Kaufmann, 2014. Sun, R., Gregor, S., and Keating, B.: Information Technology Platforms: Conceptualisation and a Review of Emerging Research in IS Research, Australasian Conference on Information Systems, Dec. 2015, Adelaide, Australia. Parker, G.G., Van Alstyne, M.W., and Choudary, S.P. Platform revolution. W.W. Norton& company 2016. de Reuver,M., Sørensen, C.,& Basole, R. The digital platform: A research agenda. Journal of Information Technology, 2017 33(2), 124–135. Asadullah, A., Faik, I., and Kankanhalli, A. Digital Platforms: A Review and Future Directions. Twenty-Second Pacific Asia Conference on Information Systems, Japan, Sept. 2018. Hein, A., Schreieck, M., Wiesche, M., Böhm,M., and Krcmar, H. The Emergence of Native Multi-Sided Platforms and Their Influence on Incumbents. Electronic Markets 2019. https://doi.org/10.1007/s12525-019-00350-1 Hein, A., Schreieck, M., and Riasanow, T. David Soto Setzke, ManuelWiesche, Markus Böhm, and Helmut Krcmar: Digital platform ecosystems. Electronic Markets 2020 30:87–98 https://doi.org/10.1007/s12525-019-00377-4 Sharma, A., Sharma, S., and Chaudhary, M.: Are small travel agencies ready for digital marketing? Views of travel agency managers Tourism Management 79 2020 104078 Said, Y.B., Bragazzi, N.L. and Pyatigorskaya, N.V.: Prevalence and Perceived Effectiveness of Pharmaceutical Digital Marketing among Community Pharmacies in Saudi Arabia: A Cross-Sectional Questionnaire-Based Survey Pharmacy 2020, 8, 9; doi:10.3390/pharmacy8010009 Egria, G. and Bayrakb, C.: The Role of Search Engine Optimization on Keeping the User on the Site. Procedia Computer Science 36 2014 335 – 342 doi: 10.1016/j.procs.2014.09.102 Brogia, S.: Online brand communities: a literature review. 2nd World Conference on Business, Economics and Management 2003 Procedia - Social and Behavioral Sciences 109 2014 385–389. Mudambi, S.M., Oliva, T.A., and Thomas, E.F.: Industrial marketing firms and knowledge transfer: Toward a basic typology of community structures. Industrial Marketing Management 38 2009 181–190 doi:10.1016/j.indmarman.2008.12.006 Formoso, G. et al.: An Italian Innovative Small-Scale Approach to Promote the Conscious Consumption of Healthy Food. Applied Sciences 2020, 10, 5678; doi:10.3390/app10165678" @default.
• W3113222376 created "2020-12-21" @default.
• W3113222376 creator A5011064459 @default.
• W3113222376 creator A5034412829 @default.
• W3113222376 creator A5061569658 @default.
• W3113222376 creator A5064989344 @default.
• W3113222376 creator A5067257161 @default.
• W3113222376 creator A5072835423 @default.
• W3113222376 date "2020-11-12" @default.
• W3113222376 modified "2023-09-25" @default.
• W3113222376 title "A Technological Platform and a Process to Implement the Informative Marketing Strategy" @default.
• W3113222376 doi "https://doi.org/10.3390/asec2020-07955" @default.
• W3113222376 hasPublicationYear "2020" @default.
• W3113222376 type Work @default.
• W3113222376 sameAs 3113222376 @default.
• W3113222376 citedByCount "0" @default.
• W3113222376 crossrefType "proceedings-article" @default.
• W3113222376 hasAuthorship W3113222376A5011064459 @default.
• W3113222376 hasAuthorship W3113222376A5034412829 @default.
• W3113222376 hasAuthorship W3113222376A5061569658 @default.
• W3113222376 hasAuthorship W3113222376A5064989344 @default.
• W3113222376 hasAuthorship W3113222376A5067257161 @default.
• W3113222376 hasAuthorship W3113222376A5072835423 @default.
• W3113222376 hasBestOaLocation W31132223761 @default.
• W3113222376 hasConcept C10138342 @default.
• W3113222376 hasConcept C111472728 @default.
• W3113222376 hasConcept C111919701 @default.
• W3113222376 hasConcept C112698675 @default.
• W3113222376 hasConcept C13606891 @default.
• W3113222376 hasConcept C138885662 @default.
• W3113222376 hasConcept C14224292 @default.
• W3113222376 hasConcept C144133560 @default.
• W3113222376 hasConcept C151730666 @default.
• W3113222376 hasConcept C162853370 @default.
• W3113222376 hasConcept C166957645 @default.
• W3113222376 hasConcept C182306322 @default.
• W3113222376 hasConcept C2524010 @default.
• W3113222376 hasConcept C2779343474 @default.
• W3113222376 hasConcept C2780378061 @default.
• W3113222376 hasConcept C33923547 @default.
• W3113222376 hasConcept C41008148 @default.
• W3113222376 hasConcept C56739046 @default.
• W3113222376 hasConcept C75795011 @default.
• W3113222376 hasConcept C77088390 @default.
• W3113222376 hasConcept C86803240 @default.
• W3113222376 hasConcept C90673727 @default.
• W3113222376 hasConcept C95457728 @default.
• W3113222376 hasConcept C98045186 @default.
• W3113222376 hasConcept C98495876 @default.
• W3113222376 hasConceptScore W3113222376C10138342 @default.
• W3113222376 hasConceptScore W3113222376C111472728 @default.
• W3113222376 hasConceptScore W3113222376C111919701 @default.
• W3113222376 hasConceptScore W3113222376C112698675 @default.
• W3113222376 hasConceptScore W3113222376C13606891 @default.
• W3113222376 hasConceptScore W3113222376C138885662 @default.
• W3113222376 hasConceptScore W3113222376C14224292 @default.
• W3113222376 hasConceptScore W3113222376C144133560 @default.
• W3113222376 hasConceptScore W3113222376C151730666 @default.
• W3113222376 hasConceptScore W3113222376C162853370 @default.
• W3113222376 hasConceptScore W3113222376C166957645 @default.
• W3113222376 hasConceptScore W3113222376C182306322 @default.
• W3113222376 hasConceptScore W3113222376C2524010 @default.
• W3113222376 hasConceptScore W3113222376C2779343474 @default.
• W3113222376 hasConceptScore W3113222376C2780378061 @default.
• W3113222376 hasConceptScore W3113222376C33923547 @default.
• W3113222376 hasConceptScore W3113222376C41008148 @default.
• W3113222376 hasConceptScore W3113222376C56739046 @default.
• W3113222376 hasConceptScore W3113222376C75795011 @default.
• W3113222376 hasConceptScore W3113222376C77088390 @default.
• W3113222376 hasConceptScore W3113222376C86803240 @default.
• W3113222376 hasConceptScore W3113222376C90673727 @default.
• W3113222376 hasConceptScore W3113222376C95457728 @default.
• W3113222376 hasConceptScore W3113222376C98045186 @default.
• W3113222376 hasConceptScore W3113222376C98495876 @default.
• W3113222376 hasLocation W31132223761 @default.
• W3113222376 hasOpenAccess W3113222376 @default.
• W3113222376 hasPrimaryLocation W31132223761 @default.
• W3113222376 hasRelatedWork W2076344621 @default.
• W3113222376 hasRelatedWork W2174438959 @default.
• W3113222376 hasRelatedWork W2265503299 @default.
• W3113222376 hasRelatedWork W2379768903 @default.
• W3113222376 hasRelatedWork W2543545203 @default.
• W3113222376 hasRelatedWork W281246900 @default.
• W3113222376 hasRelatedWork W3133865302 @default.
• W3113222376 hasRelatedWork W4229731593 @default.
• W3113222376 hasRelatedWork W4312447271 @default.
• W3113222376 hasRelatedWork W562862548 @default.
• W3113222376 isParatext "false" @default.
• W3113222376 isRetracted "false" @default.
• W3113222376 magId "3113222376" @default.
• W3113222376 workType "article" @default.