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- W3113510022 abstract "This study addresses reciprocal effects, i.e., consumers’ attitudes towards major offline and online purchase channels influence one another in a loop (Kwon and Lennon 2009a; Nagase and Kano 2017). These transfers occur in today’s retail environment as associations with one channel transfer to other channels and affect purchase behavior (Shen et al. 2018). The effects are relevant for multi-channel retailers that offer more than one channel and for omni-channel retailers that additionally offer seamless experiences across integrated channels and further touchpoints, which are not studied subsequently (Valentini, Neslin and Montaguti 2020; Verhoef, Kannan and Inman 2015)." @default.
- W3113510022 created "2021-01-05" @default.
- W3113510022 creator A5042625838 @default.
- W3113510022 creator A5067421517 @default.
- W3113510022 date "2021-03-01" @default.
- W3113510022 modified "2023-10-14" @default.
- W3113510022 title "Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty" @default.
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- W3113510022 doi "https://doi.org/10.1016/j.jbusres.2020.12.024" @default.
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