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- W3114439958 abstract "The emerging of digital marketing and entrepreneurship is the main spotlight intoday's business strategy. The villagers and fishermen are among the people that have originaland delicious recipes for food production. Unfortunately, the current marketing technology hasmade them left out. This collaborative research project focusses on empowering the villagersand fishermen in Kuala Nerus, Kuala Terengganu Malaysia. Our partners from UNITEN andUMT will give training and knowledge about digital marketing. Our team will focus on theavailability of the 3G and 4G signals in their area to ensure that this facility and new marketingstrategy can be implemented. 15 sites of Kuala Nerus district have been chosen to be asseswhether this signal is available and the signal strength is measured and analyze. The outcomeof this study is important for the wellbeing of the residents in Kuala Nerus to utilize the 3G and4G technology in their marketing strategy." @default.
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- W3114439958 date "2020-11-01" @default.
- W3114439958 modified "2023-09-26" @default.
- W3114439958 title "3G & 4G Signal Services Assessments for Fisherman Community Digital Entrepreneurships at East Coast Malaysia" @default.
- W3114439958 hasPublicationYear "2020" @default.
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