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- W3116173312 abstract "The article examines the global trends in the development of corporate social responsibility (CSR) with special emphasis on the sustainable development of enterprise viability. The existing models of sustainable development offered by different scientists are analyzed. A spherical model of sustainable development of the enterprise is proposed, which consists of three spaces of the external environment with which the enterprise interacts, and the tools for their management on the basis of corporate social responsibility. The proposed model presents the hierarchical location of economic, social, environmental spheres and defines the scope of corporate social responsibility of the enterprise. The directions of application of management tools are offered by means of which the enterprise influences the space with which it interacts, and meets modern demands of a society for a life in a safe environment. These areas of implementation of management tools are focused on maintaining the stability and viability of the enterprise and its sustainable development, it is a way to solve the problem of adaptation to the current situation, according to each area faced by the enterprise. The proposed model allows to achieve a long-term balance between the main areas of sustainable development of the enterprise (economic, social, environmental) with the relevant areas of implementation of corporate social responsibility management tools. The model is built for society as a whole, but it can be adapted to form a model of sustainable development of the enterprise in terms of ensuring its viability. The application of social responsibility in practice provides benefits in improving management by preventing risks, improving the company’s reputation, increasing sales and market share, employee motivation, investor loyalty, improving financial performance, building relationships with the public sector and society, and environmental protection, which in turn will lead to the formation of long-term viability of the enterprise." @default.
- W3116173312 created "2021-01-05" @default.
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- W3116173312 date "2020-11-27" @default.
- W3116173312 modified "2023-09-27" @default.
- W3116173312 title "STUDYING CSR AS A BASIS FOR THE CONCEPT OF SUSTAINABLE DEVELOPMENT OF THE ENTERPRISE" @default.
- W3116173312 cites W1492039495 @default.
- W3116173312 doi "https://doi.org/10.30977/etk.2225-2304.2020.36.0.57" @default.
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