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- W3118103666 abstract "Public Service Broadcasting (PSB) is generally characterized by a remit to provide high-quality news, educational content, cultural enrichment and entertainment as free public goods with as broad a public reach as possible while also filling critical gaps in the media ecosystem (a multifaceted principle called universality). However, in the current online environment, the ability to reach audiences is increasingly intermediated by online platforms managed by powerful technology companies who do not necessarily share the same objectives or values as PSBs. Interviews were conducted with PSB executives and managers working on digital products and strategy in the U.K. and U.S. to examine the challenges and tensions PSB entities face in the context of growing commercial platform power and the strategies emerging in response, such as investing in new platforms and digital infrastructures rooted in traditional public service values. The study also discusses differences in capacities to respond to platform power between the decentralized U.S. PSB system and centralized U.K. system. Finally, the study discusses some theoretical and practical implications, and suggests some ways PSB services might survive and thrive with robust fidelity to democratic needs. • Commercial platforms are dis-intermediating public broadcasters from their audiences, which poses significant risk to PSBs. • PSBs are using commercial platforms to reach audiences “where they are” and achieve greater “universality” of service, but this also poses ethical risks. • The BBC and NPR are developing new products with the concept of “public service algorithms.” • In the U.K., a centralized, well-funded system is able to innovate and adapt far more easily, but is still facing deep challenges. • BBC leadership clearly describes their service in competition with commercial platforms, and the public goods the BBC provides as being under threat. • It is more difficult for U.S. PSB entities to imagine competing with commercial platforms." @default.
- W3118103666 created "2021-01-05" @default.
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- W3118103666 date "2021-02-01" @default.
- W3118103666 modified "2023-09-25" @default.
- W3118103666 title "Can public service broadcasting survive Silicon Valley? Synthesizing leadership perspectives at the BBC, PBS, NPR, CPB and local U.S. stations" @default.
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- W3118103666 doi "https://doi.org/10.1016/j.techsoc.2020.101451" @default.
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