Matches in SemOpenAlex for { <https://semopenalex.org/work/W3118420983> ?p ?o ?g. }
Showing items 1 to 97 of
97
with 100 items per page.
- W3118420983 endingPage "1266" @default.
- W3118420983 startingPage "1260" @default.
- W3118420983 abstract "This study was conducted to analyze and examine the effect of price, brand equity, and e-commerce on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. This research uses quantitative methods, descriptive and causal relationships. The total population of customers of PT. Sierra Mandiri Distribusindo totaled 178 customers, using the Slovin formula obtained a sample of 124 customers. The data analysis method used is the classical assumption, multiple linear regression, and hypothesis testing. The results of the study are partially price has a significant negative effect on purchase_ decision, equity. brand. and e-commerce has a significant positive effect on purchase_ decision. Simultaneously, price, brand equity, and e-commerce have a significant effect on purchasing decisions for Shure brand microphones at PT. Sierra Mandiri Distribusindo. The amount of variation in purchasing decisions that can be explained by the variable price, brand equity, and e-commerce is 38.5%, the remaining 61.5% is influenced by other variables." @default.
- W3118420983 created "2021-01-18" @default.
- W3118420983 creator A5015546736 @default.
- W3118420983 creator A5030339898 @default.
- W3118420983 creator A5045493516 @default.
- W3118420983 creator A5062928456 @default.
- W3118420983 creator A5065370535 @default.
- W3118420983 creator A5083258807 @default.
- W3118420983 date "2020-08-31" @default.
- W3118420983 modified "2023-09-23" @default.
- W3118420983 title "The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo: The Influence of Price, Brand Equity and E-Commerce on Purchasing Decisions of Shure Brand Microphones at PT. Sierra Mandiri Distribusindo" @default.
- W3118420983 cites W2347008661 @default.
- W3118420983 cites W2761855613 @default.
- W3118420983 cites W2766624040 @default.
- W3118420983 cites W2789149093 @default.
- W3118420983 cites W2899443497 @default.
- W3118420983 cites W2997369457 @default.
- W3118420983 cites W3110942575 @default.
- W3118420983 cites W3176515275 @default.
- W3118420983 cites W2982090012 @default.
- W3118420983 doi "https://doi.org/10.35335/mantik.vol4.2020.929.pp1260-1266" @default.
- W3118420983 hasPublicationYear "2020" @default.
- W3118420983 type Work @default.
- W3118420983 sameAs 3118420983 @default.
- W3118420983 citedByCount "0" @default.
- W3118420983 crossrefType "journal-article" @default.
- W3118420983 hasAuthorship W3118420983A5015546736 @default.
- W3118420983 hasAuthorship W3118420983A5030339898 @default.
- W3118420983 hasAuthorship W3118420983A5045493516 @default.
- W3118420983 hasAuthorship W3118420983A5062928456 @default.
- W3118420983 hasAuthorship W3118420983A5065370535 @default.
- W3118420983 hasAuthorship W3118420983A5083258807 @default.
- W3118420983 hasConcept C105795698 @default.
- W3118420983 hasConcept C112698675 @default.
- W3118420983 hasConcept C144024400 @default.
- W3118420983 hasConcept C144133560 @default.
- W3118420983 hasConcept C149923435 @default.
- W3118420983 hasConcept C152877465 @default.
- W3118420983 hasConcept C162853370 @default.
- W3118420983 hasConcept C17744445 @default.
- W3118420983 hasConcept C185592680 @default.
- W3118420983 hasConcept C198531522 @default.
- W3118420983 hasConcept C199539241 @default.
- W3118420983 hasConcept C199728807 @default.
- W3118420983 hasConcept C205971072 @default.
- W3118420983 hasConcept C2778813691 @default.
- W3118420983 hasConcept C2908647359 @default.
- W3118420983 hasConcept C33923547 @default.
- W3118420983 hasConcept C43617362 @default.
- W3118420983 hasConceptScore W3118420983C105795698 @default.
- W3118420983 hasConceptScore W3118420983C112698675 @default.
- W3118420983 hasConceptScore W3118420983C144024400 @default.
- W3118420983 hasConceptScore W3118420983C144133560 @default.
- W3118420983 hasConceptScore W3118420983C149923435 @default.
- W3118420983 hasConceptScore W3118420983C152877465 @default.
- W3118420983 hasConceptScore W3118420983C162853370 @default.
- W3118420983 hasConceptScore W3118420983C17744445 @default.
- W3118420983 hasConceptScore W3118420983C185592680 @default.
- W3118420983 hasConceptScore W3118420983C198531522 @default.
- W3118420983 hasConceptScore W3118420983C199539241 @default.
- W3118420983 hasConceptScore W3118420983C199728807 @default.
- W3118420983 hasConceptScore W3118420983C205971072 @default.
- W3118420983 hasConceptScore W3118420983C2778813691 @default.
- W3118420983 hasConceptScore W3118420983C2908647359 @default.
- W3118420983 hasConceptScore W3118420983C33923547 @default.
- W3118420983 hasConceptScore W3118420983C43617362 @default.
- W3118420983 hasIssue "2" @default.
- W3118420983 hasLocation W31184209831 @default.
- W3118420983 hasOpenAccess W3118420983 @default.
- W3118420983 hasPrimaryLocation W31184209831 @default.
- W3118420983 hasRelatedWork W1516043402 @default.
- W3118420983 hasRelatedWork W1972985427 @default.
- W3118420983 hasRelatedWork W2003359494 @default.
- W3118420983 hasRelatedWork W2030392686 @default.
- W3118420983 hasRelatedWork W2163000154 @default.
- W3118420983 hasRelatedWork W2186525989 @default.
- W3118420983 hasRelatedWork W2286302368 @default.
- W3118420983 hasRelatedWork W2342158216 @default.
- W3118420983 hasRelatedWork W2377528704 @default.
- W3118420983 hasRelatedWork W2484862521 @default.
- W3118420983 hasRelatedWork W2747525369 @default.
- W3118420983 hasRelatedWork W2906464218 @default.
- W3118420983 hasRelatedWork W3023317673 @default.
- W3118420983 hasRelatedWork W3116990434 @default.
- W3118420983 hasRelatedWork W3126207287 @default.
- W3118420983 hasRelatedWork W3134106464 @default.
- W3118420983 hasRelatedWork W3183737815 @default.
- W3118420983 hasRelatedWork W3196521209 @default.
- W3118420983 hasRelatedWork W2110659843 @default.
- W3118420983 hasRelatedWork W317030793 @default.
- W3118420983 hasVolume "4" @default.
- W3118420983 isParatext "false" @default.
- W3118420983 isRetracted "false" @default.
- W3118420983 magId "3118420983" @default.
- W3118420983 workType "article" @default.