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- W3118522368 abstract "Current literature indicates a high rate of New Product Development NDP failure. Many believe that the main reason behind such failures is the way the NPD process is managed. This includes a lack o..." @default.
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- W3118522368 date "2015-04-01" @default.
- W3118522368 modified "2023-09-25" @default.
- W3118522368 title "Innovation Strategies of New Product Development NPD" @default.
- W3118522368 doi "https://doi.org/10.5555/2799555.2799559" @default.
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