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- W311883225 abstract "Keller's (1993) Brand Association framework is used to examine the role that sport events have in the formation of event image and destination branding. A model of Sport Event Equity (SEE) is introduced which proposes that identity construction mediates the development of event image that contributes to destination image. Two propositions for future research are outlined and implications for event and destination managers are discussed." @default.
- W311883225 created "2016-06-24" @default.
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- W311883225 date "2005-01-01" @default.
- W311883225 modified "2023-09-27" @default.
- W311883225 title "Destination Branding and Sport Event Equity" @default.
- W311883225 hasPublicationYear "2005" @default.
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