Matches in SemOpenAlex for { <https://semopenalex.org/work/W3118889832> ?p ?o ?g. }
- W3118889832 endingPage "636" @default.
- W3118889832 startingPage "618" @default.
- W3118889832 abstract "Younger generations comprise an essential segment for the mobile payment market to prosper. However, empirical evidence of the drivers/barriers of the young generation’s adoption of mobile payment has been inconclusive. This study intends to advance the body of knowledge on this subject based on the extended Unified Theory of Acceptance and Use of Technology (UTAUT), incorporating the young generation’s risk perception and bonus/rewards provided by the mobile-pay firms. To this end, 295 samples with the majority being more tech-savvy, namely generation Y and generation Z, were collected from an online survey in Taiwan. The empirical results in this study demonstrate the uniquely positive effect of social influence on the young generations’ behavioral intention to adopt mobile payment. While behavioral intention and promotional activities are the drivers of the young generation’s actual usage of mobile payment, perceived risks are found to exert a negative impact, reflecting the risk-averse preferences of the young generation in Taiwan. The ignorable moderation effect of gender, on the other hand, suggests the absence of a gender gap in the use of mobile payment among the young generations. The findings in this research have important implications for the development of promotion programs motivating the young generation’s adoption of mobile payment." @default.
- W3118889832 created "2021-01-18" @default.
- W3118889832 creator A5020772463 @default.
- W3118889832 creator A5028859086 @default.
- W3118889832 creator A5036183844 @default.
- W3118889832 creator A5077926119 @default.
- W3118889832 date "2021-01-04" @default.
- W3118889832 modified "2023-10-04" @default.
- W3118889832 title "Young Generation’s Mobile Payment Adoption Behavior: Analysis Based on an Extended UTAUT Model" @default.
- W3118889832 cites W1531029141 @default.
- W3118889832 cites W1587653675 @default.
- W3118889832 cites W1591013228 @default.
- W3118889832 cites W1649412642 @default.
- W3118889832 cites W1999806522 @default.
- W3118889832 cites W2002177316 @default.
- W3118889832 cites W2006912789 @default.
- W3118889832 cites W2019483726 @default.
- W3118889832 cites W2021167633 @default.
- W3118889832 cites W2025294117 @default.
- W3118889832 cites W2078220188 @default.
- W3118889832 cites W2086211074 @default.
- W3118889832 cites W2098118559 @default.
- W3118889832 cites W2100379340 @default.
- W3118889832 cites W2130892515 @default.
- W3118889832 cites W2134374287 @default.
- W3118889832 cites W2141021875 @default.
- W3118889832 cites W2143433011 @default.
- W3118889832 cites W2150994231 @default.
- W3118889832 cites W2157786615 @default.
- W3118889832 cites W2162739331 @default.
- W3118889832 cites W2226639036 @default.
- W3118889832 cites W2337110382 @default.
- W3118889832 cites W2346207770 @default.
- W3118889832 cites W2386188707 @default.
- W3118889832 cites W2520293181 @default.
- W3118889832 cites W2521468196 @default.
- W3118889832 cites W2552969746 @default.
- W3118889832 cites W2560023328 @default.
- W3118889832 cites W2583810986 @default.
- W3118889832 cites W2736087511 @default.
- W3118889832 cites W2751382720 @default.
- W3118889832 cites W2764107591 @default.
- W3118889832 cites W2810251895 @default.
- W3118889832 cites W2888177292 @default.
- W3118889832 cites W2890016419 @default.
- W3118889832 cites W2916832384 @default.
- W3118889832 cites W2918399219 @default.
- W3118889832 cites W2921177328 @default.
- W3118889832 cites W2942608100 @default.
- W3118889832 cites W2957144896 @default.
- W3118889832 cites W2962941102 @default.
- W3118889832 cites W3038501388 @default.
- W3118889832 cites W3093981046 @default.
- W3118889832 cites W3122947385 @default.
- W3118889832 cites W3124574260 @default.
- W3118889832 cites W4251087003 @default.
- W3118889832 cites W4251225833 @default.
- W3118889832 doi "https://doi.org/10.3390/jtaer16040037" @default.
- W3118889832 hasPublicationYear "2021" @default.
- W3118889832 type Work @default.
- W3118889832 sameAs 3118889832 @default.
- W3118889832 citedByCount "48" @default.
- W3118889832 countsByYear W31188898322021 @default.
- W3118889832 countsByYear W31188898322022 @default.
- W3118889832 countsByYear W31188898322023 @default.
- W3118889832 crossrefType "journal-article" @default.
- W3118889832 hasAuthorship W3118889832A5020772463 @default.
- W3118889832 hasAuthorship W3118889832A5028859086 @default.
- W3118889832 hasAuthorship W3118889832A5036183844 @default.
- W3118889832 hasAuthorship W3118889832A5077926119 @default.
- W3118889832 hasBestOaLocation W31188898321 @default.
- W3118889832 hasConcept C10138342 @default.
- W3118889832 hasConcept C111472728 @default.
- W3118889832 hasConcept C120936955 @default.
- W3118889832 hasConcept C131158328 @default.
- W3118889832 hasConcept C138885662 @default.
- W3118889832 hasConcept C144133560 @default.
- W3118889832 hasConcept C145097563 @default.
- W3118889832 hasConcept C15744967 @default.
- W3118889832 hasConcept C160949748 @default.
- W3118889832 hasConcept C162853370 @default.
- W3118889832 hasConcept C163355716 @default.
- W3118889832 hasConcept C169760540 @default.
- W3118889832 hasConcept C17744445 @default.
- W3118889832 hasConcept C199539241 @default.
- W3118889832 hasConcept C26760741 @default.
- W3118889832 hasConcept C2780346085 @default.
- W3118889832 hasConcept C3019953515 @default.
- W3118889832 hasConcept C77805123 @default.
- W3118889832 hasConcept C93225998 @default.
- W3118889832 hasConcept C94625758 @default.
- W3118889832 hasConcept C98147612 @default.
- W3118889832 hasConceptScore W3118889832C10138342 @default.
- W3118889832 hasConceptScore W3118889832C111472728 @default.
- W3118889832 hasConceptScore W3118889832C120936955 @default.
- W3118889832 hasConceptScore W3118889832C131158328 @default.
- W3118889832 hasConceptScore W3118889832C138885662 @default.
- W3118889832 hasConceptScore W3118889832C144133560 @default.