Matches in SemOpenAlex for { <https://semopenalex.org/work/W3118903946> ?p ?o ?g. }
Showing items 1 to 86 of
86
with 100 items per page.
- W3118903946 endingPage "24" @default.
- W3118903946 startingPage "14" @default.
- W3118903946 abstract "This thesis aims to study the impacts of the sale promotional campaigns on the sales volume, and to compare the sales volume in the months following those months when sales promotional campaigns are launched. As the focus company has never studied the impacts of its sales promotion programs, while continuing to launch the promotion, the firm has had to bear a great deal of sales promotion burden. The studied company imports consumer goods from abroad and distributes the products to its local customers. The study is limited to the data about those sales carried out through various channels from January 2012 to December 2016. This thesis studies coffee products distributed through the modern trade channel. This product group is chosen because it is the group for which the firm regularly launches its sales promotions, with offered discounts divided into three levels. The author has used the Autoregressive Integrated Moving Average Model (ARIMA) and the SPSS statistic program as the means for the analysisAlthough the study results show that the promotions at all levels of intensity increase sales volumes, some promotion programs result in lower net revenue after taking into account the discounted prices and additional expenses associated with promotion activities. Care should be exercised in launching promotion programs." @default.
- W3118903946 created "2021-01-18" @default.
- W3118903946 creator A5026436552 @default.
- W3118903946 date "2018-10-24" @default.
- W3118903946 modified "2023-09-28" @default.
- W3118903946 title "ANALYSIS OF THE EFFECT OF PROMOTION ON SALES" @default.
- W3118903946 cites W1513139631 @default.
- W3118903946 cites W2012715891 @default.
- W3118903946 cites W2016287239 @default.
- W3118903946 cites W2032242733 @default.
- W3118903946 cites W2073681501 @default.
- W3118903946 cites W2339338421 @default.
- W3118903946 cites W2114001875 @default.
- W3118903946 hasPublicationYear "2018" @default.
- W3118903946 type Work @default.
- W3118903946 sameAs 3118903946 @default.
- W3118903946 citedByCount "0" @default.
- W3118903946 crossrefType "journal-article" @default.
- W3118903946 hasAuthorship W3118903946A5026436552 @default.
- W3118903946 hasConcept C10138342 @default.
- W3118903946 hasConcept C112698675 @default.
- W3118903946 hasConcept C119857082 @default.
- W3118903946 hasConcept C139749660 @default.
- W3118903946 hasConcept C144133560 @default.
- W3118903946 hasConcept C151406439 @default.
- W3118903946 hasConcept C162853370 @default.
- W3118903946 hasConcept C17744445 @default.
- W3118903946 hasConcept C195487862 @default.
- W3118903946 hasConcept C199539241 @default.
- W3118903946 hasConcept C24338571 @default.
- W3118903946 hasConcept C2524010 @default.
- W3118903946 hasConcept C2781402841 @default.
- W3118903946 hasConcept C33923547 @default.
- W3118903946 hasConcept C41008148 @default.
- W3118903946 hasConcept C90673727 @default.
- W3118903946 hasConcept C94625758 @default.
- W3118903946 hasConcept C98147612 @default.
- W3118903946 hasConceptScore W3118903946C10138342 @default.
- W3118903946 hasConceptScore W3118903946C112698675 @default.
- W3118903946 hasConceptScore W3118903946C119857082 @default.
- W3118903946 hasConceptScore W3118903946C139749660 @default.
- W3118903946 hasConceptScore W3118903946C144133560 @default.
- W3118903946 hasConceptScore W3118903946C151406439 @default.
- W3118903946 hasConceptScore W3118903946C162853370 @default.
- W3118903946 hasConceptScore W3118903946C17744445 @default.
- W3118903946 hasConceptScore W3118903946C195487862 @default.
- W3118903946 hasConceptScore W3118903946C199539241 @default.
- W3118903946 hasConceptScore W3118903946C24338571 @default.
- W3118903946 hasConceptScore W3118903946C2524010 @default.
- W3118903946 hasConceptScore W3118903946C2781402841 @default.
- W3118903946 hasConceptScore W3118903946C33923547 @default.
- W3118903946 hasConceptScore W3118903946C41008148 @default.
- W3118903946 hasConceptScore W3118903946C90673727 @default.
- W3118903946 hasConceptScore W3118903946C94625758 @default.
- W3118903946 hasConceptScore W3118903946C98147612 @default.
- W3118903946 hasIssue "1" @default.
- W3118903946 hasLocation W31189039461 @default.
- W3118903946 hasOpenAccess W3118903946 @default.
- W3118903946 hasPrimaryLocation W31189039461 @default.
- W3118903946 hasRelatedWork W2419556621 @default.
- W3118903946 hasRelatedWork W2528646601 @default.
- W3118903946 hasRelatedWork W2562841988 @default.
- W3118903946 hasRelatedWork W2586102950 @default.
- W3118903946 hasRelatedWork W2589835191 @default.
- W3118903946 hasRelatedWork W2604272706 @default.
- W3118903946 hasRelatedWork W2763026019 @default.
- W3118903946 hasRelatedWork W2809146803 @default.
- W3118903946 hasRelatedWork W2809453785 @default.
- W3118903946 hasRelatedWork W2941026450 @default.
- W3118903946 hasRelatedWork W3007871838 @default.
- W3118903946 hasRelatedWork W31365591 @default.
- W3118903946 hasRelatedWork W3161196626 @default.
- W3118903946 hasRelatedWork W820086333 @default.
- W3118903946 hasRelatedWork W102222908 @default.
- W3118903946 hasRelatedWork W1497800463 @default.
- W3118903946 hasRelatedWork W2854590211 @default.
- W3118903946 hasRelatedWork W2882768438 @default.
- W3118903946 hasRelatedWork W428405334 @default.
- W3118903946 hasRelatedWork W95806044 @default.
- W3118903946 hasVolume "12" @default.
- W3118903946 isParatext "false" @default.
- W3118903946 isRetracted "false" @default.
- W3118903946 magId "3118903946" @default.
- W3118903946 workType "article" @default.