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- W3119014241 abstract "The thesis examines the concepts of strategic and industry analysis and provides a review of the online advertising market size and growth, identifies industry trends, and provides an idea of the industry's future. It performs the analysis of the digital marketing agencies industry, using SWOT, PESTLE and Porter's Five Forces models, and provides an overview of competitive dynamics of digital marketing agencies in Croatia. Based on the analysis conducted, the thesis assesses the industry attractiveness and identifies key success factors." @default.
- W3119014241 created "2021-01-18" @default.
- W3119014241 creator A5048034045 @default.
- W3119014241 date "2020-09-21" @default.
- W3119014241 modified "2023-09-23" @default.
- W3119014241 title "Strategic analysis of digital marketing agencies" @default.
- W3119014241 hasPublicationYear "2020" @default.
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