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- W3119086688 abstract "The literature on disruptive technologies has previously stated that those innovations often emerge in low-end segments or in new markets and as the performance improves it eventually displaces the old technology. This article aims to explain how and why a technology may prosper in high-end or mainstream markets despite its initially lower performance and does so through three in-depth case studies. The findings suggest that those technologies may compensate the inferior performance by simplifying and removing work for customers. For instance, digital imaging emerged in high-end segments since these customers were willing to trade-off the initially lower image quality in order to remove the usage of film. Based upon these results, the paper concludes that the literature on disruptive technologies needs to maintain a more nuanced view of value and how it is created and distributed inside the customer's organisation." @default.
- W3119086688 created "2021-01-18" @default.
- W3119086688 creator A5064863145 @default.
- W3119086688 date "2009-01-01" @default.
- W3119086688 modified "2023-09-27" @default.
- W3119086688 title "High-end Disruptive Technologies with an inferior performance" @default.
- W3119086688 hasPublicationYear "2009" @default.
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