Matches in SemOpenAlex for { <https://semopenalex.org/work/W3119118907> ?p ?o ?g. }
- W3119118907 endingPage "77" @default.
- W3119118907 startingPage "62" @default.
- W3119118907 abstract "Food producers and retailers throw away large amounts of perfectly edible produce that fails to meet appearance standards, contributing to the environmental issue of food waste. The authors examine why consumers discard aesthetically unattractive produce, and they test a low-cost, easy-to-implement solution: emphasizing the produce’s aesthetic flaw through “ugly” labeling (e.g., labeling cucumbers with cosmetic defects “Ugly Cucumbers” on store displays or advertising). Seven experiments, including two conducted in the field, demonstrate that “ugly” labeling corrects for consumers’ biased expectations regarding key attributes of unattractive produce—particularly tastiness—and thus increases purchase likelihood. “Ugly” labeling is most effective when associated with moderate (rather than steep) price discounts. Against managers’ intuition, it is also more effective than alternative labeling that does not exclusively point out the aesthetic flaw, such as “imperfect” labeling. This research provides clear managerial recommendations on the labeling and the pricing of unattractive produce while addressing the issue of food waste." @default.
- W3119118907 created "2021-01-18" @default.
- W3119118907 creator A5016867263 @default.
- W3119118907 creator A5051197475 @default.
- W3119118907 creator A5071190698 @default.
- W3119118907 date "2021-04-14" @default.
- W3119118907 modified "2023-10-13" @default.
- W3119118907 title "From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce" @default.
- W3119118907 cites W1545901166 @default.
- W3119118907 cites W1919429638 @default.
- W3119118907 cites W1948270993 @default.
- W3119118907 cites W1968403659 @default.
- W3119118907 cites W1997374184 @default.
- W3119118907 cites W2006884644 @default.
- W3119118907 cites W2012395745 @default.
- W3119118907 cites W2030565061 @default.
- W3119118907 cites W2031398192 @default.
- W3119118907 cites W2037063633 @default.
- W3119118907 cites W2061912721 @default.
- W3119118907 cites W2062581021 @default.
- W3119118907 cites W2088687286 @default.
- W3119118907 cites W2092838322 @default.
- W3119118907 cites W2103868645 @default.
- W3119118907 cites W2113669754 @default.
- W3119118907 cites W2119995313 @default.
- W3119118907 cites W2143937627 @default.
- W3119118907 cites W2145892480 @default.
- W3119118907 cites W2149583174 @default.
- W3119118907 cites W2157899060 @default.
- W3119118907 cites W2169955596 @default.
- W3119118907 cites W2171133880 @default.
- W3119118907 cites W2309005775 @default.
- W3119118907 cites W2318645325 @default.
- W3119118907 cites W2524993213 @default.
- W3119118907 cites W2762282188 @default.
- W3119118907 cites W2769187086 @default.
- W3119118907 cites W2792314814 @default.
- W3119118907 cites W2894719015 @default.
- W3119118907 cites W289528517 @default.
- W3119118907 cites W2896221273 @default.
- W3119118907 cites W2911491482 @default.
- W3119118907 cites W2921026555 @default.
- W3119118907 cites W2961720344 @default.
- W3119118907 cites W2967720994 @default.
- W3119118907 cites W2972217448 @default.
- W3119118907 cites W2977864512 @default.
- W3119118907 cites W3007288586 @default.
- W3119118907 cites W3016939514 @default.
- W3119118907 cites W3033359399 @default.
- W3119118907 cites W3086792307 @default.
- W3119118907 cites W3108719076 @default.
- W3119118907 cites W3121267384 @default.
- W3119118907 cites W4233320233 @default.
- W3119118907 doi "https://doi.org/10.1177/0022242920988656" @default.
- W3119118907 hasPublicationYear "2021" @default.
- W3119118907 type Work @default.
- W3119118907 sameAs 3119118907 @default.
- W3119118907 citedByCount "40" @default.
- W3119118907 countsByYear W31191189072021 @default.
- W3119118907 countsByYear W31191189072022 @default.
- W3119118907 countsByYear W31191189072023 @default.
- W3119118907 crossrefType "journal-article" @default.
- W3119118907 hasAuthorship W3119118907A5016867263 @default.
- W3119118907 hasAuthorship W3119118907A5051197475 @default.
- W3119118907 hasAuthorship W3119118907A5071190698 @default.
- W3119118907 hasBestOaLocation W31191189071 @default.
- W3119118907 hasConcept C112698675 @default.
- W3119118907 hasConcept C132010649 @default.
- W3119118907 hasConcept C136764020 @default.
- W3119118907 hasConcept C138885662 @default.
- W3119118907 hasConcept C144133560 @default.
- W3119118907 hasConcept C15744967 @default.
- W3119118907 hasConcept C162853370 @default.
- W3119118907 hasConcept C185592680 @default.
- W3119118907 hasConcept C188147891 @default.
- W3119118907 hasConcept C2524010 @default.
- W3119118907 hasConcept C2780310539 @default.
- W3119118907 hasConcept C28719098 @default.
- W3119118907 hasConcept C2993824933 @default.
- W3119118907 hasConcept C31903555 @default.
- W3119118907 hasConcept C33923547 @default.
- W3119118907 hasConcept C41008148 @default.
- W3119118907 hasConcept C41895202 @default.
- W3119118907 hasConcept C58033187 @default.
- W3119118907 hasConcept C8868529 @default.
- W3119118907 hasConceptScore W3119118907C112698675 @default.
- W3119118907 hasConceptScore W3119118907C132010649 @default.
- W3119118907 hasConceptScore W3119118907C136764020 @default.
- W3119118907 hasConceptScore W3119118907C138885662 @default.
- W3119118907 hasConceptScore W3119118907C144133560 @default.
- W3119118907 hasConceptScore W3119118907C15744967 @default.
- W3119118907 hasConceptScore W3119118907C162853370 @default.
- W3119118907 hasConceptScore W3119118907C185592680 @default.
- W3119118907 hasConceptScore W3119118907C188147891 @default.
- W3119118907 hasConceptScore W3119118907C2524010 @default.
- W3119118907 hasConceptScore W3119118907C2780310539 @default.
- W3119118907 hasConceptScore W3119118907C28719098 @default.
- W3119118907 hasConceptScore W3119118907C2993824933 @default.