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- W3119171636 abstract "This article examines how social movements attempt to repair a tarnished image and win the hearts and minds of the public. It studies the Muslim Brotherhood’s political communication campaign post-July 2013. A content analysis of a census of the Brotherhood’s communiqués issued during a 5-year period was performed. Considering social movement theory, this case study reveals that strategic framing can be employed as a strategy to win the hearts and minds of the target audience and to repair tarnished images. It also argues that legitimacy is a critical moral resource that lies at the heart of Islamist movements’ communication campaigns." @default.
- W3119171636 created "2021-01-18" @default.
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- W3119171636 date "2020-12-23" @default.
- W3119171636 modified "2023-10-18" @default.
- W3119171636 title "Communication strategies of winning hearts and minds: The case of the Muslim Brotherhood’s political communication campaign post Morsi’s downfall" @default.
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- W3119171636 doi "https://doi.org/10.1177/1742766520982016" @default.
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