Matches in SemOpenAlex for { <https://semopenalex.org/work/W3119403189> ?p ?o ?g. }
- W3119403189 endingPage "52" @default.
- W3119403189 startingPage "45" @default.
- W3119403189 abstract "Abstract The objective of the research study is to investigate the brand love‐hate transition to predict brand avoidance via a mediating role of brand jealousy among rural customers in Pakistan. The data are collected through a survey, administered among 342 rural customers living in Pakistan. The data analysis is performed through structural equation modeling (SEM) technique. The results found mediation of brand jealousy to predict brand love–hate transition. The study of a transition in consumer emotions via a mediating role of brand jealousy in the context of customers living in rural areas provides an important perspective to the study of rural marketing and branding." @default.
- W3119403189 created "2021-01-18" @default.
- W3119403189 creator A5042119807 @default.
- W3119403189 creator A5055138081 @default.
- W3119403189 date "2021-01-01" @default.
- W3119403189 modified "2023-10-02" @default.
- W3119403189 title "My love, I hate you: Rethinking brand jealousy to investigate emotional transition among rural customers" @default.
- W3119403189 cites W1493199021 @default.
- W3119403189 cites W1970380220 @default.
- W3119403189 cites W1994548374 @default.
- W3119403189 cites W2019476735 @default.
- W3119403189 cites W2050660188 @default.
- W3119403189 cites W2073774300 @default.
- W3119403189 cites W2101073386 @default.
- W3119403189 cites W2102068121 @default.
- W3119403189 cites W2147186414 @default.
- W3119403189 cites W2148583205 @default.
- W3119403189 cites W2150238850 @default.
- W3119403189 cites W2159092757 @default.
- W3119403189 cites W2180761394 @default.
- W3119403189 cites W2210952927 @default.
- W3119403189 cites W2238692863 @default.
- W3119403189 cites W2284289865 @default.
- W3119403189 cites W2323668762 @default.
- W3119403189 cites W2331497161 @default.
- W3119403189 cites W2436280772 @default.
- W3119403189 cites W2520467765 @default.
- W3119403189 cites W2556074531 @default.
- W3119403189 cites W2586101083 @default.
- W3119403189 cites W2596999240 @default.
- W3119403189 cites W2605075794 @default.
- W3119403189 cites W2606569714 @default.
- W3119403189 cites W2612320516 @default.
- W3119403189 cites W2724289020 @default.
- W3119403189 cites W2736640752 @default.
- W3119403189 cites W2754445848 @default.
- W3119403189 cites W2769167511 @default.
- W3119403189 cites W2789354111 @default.
- W3119403189 cites W2802159408 @default.
- W3119403189 cites W2802193978 @default.
- W3119403189 cites W2803574577 @default.
- W3119403189 cites W2806763519 @default.
- W3119403189 cites W2807149513 @default.
- W3119403189 cites W2885654688 @default.
- W3119403189 cites W2901312629 @default.
- W3119403189 cites W2947728512 @default.
- W3119403189 cites W2955003947 @default.
- W3119403189 cites W2964708450 @default.
- W3119403189 cites W2966117023 @default.
- W3119403189 cites W2974537810 @default.
- W3119403189 cites W3009027613 @default.
- W3119403189 cites W4235228247 @default.
- W3119403189 cites W4235678817 @default.
- W3119403189 doi "https://doi.org/10.1002/jsc.2388" @default.
- W3119403189 hasPublicationYear "2021" @default.
- W3119403189 type Work @default.
- W3119403189 sameAs 3119403189 @default.
- W3119403189 citedByCount "8" @default.
- W3119403189 countsByYear W31194031892021 @default.
- W3119403189 countsByYear W31194031892022 @default.
- W3119403189 countsByYear W31194031892023 @default.
- W3119403189 crossrefType "journal-article" @default.
- W3119403189 hasAuthorship W3119403189A5042119807 @default.
- W3119403189 hasAuthorship W3119403189A5055138081 @default.
- W3119403189 hasConcept C104317684 @default.
- W3119403189 hasConcept C112698675 @default.
- W3119403189 hasConcept C12713177 @default.
- W3119403189 hasConcept C144024400 @default.
- W3119403189 hasConcept C144133560 @default.
- W3119403189 hasConcept C15744967 @default.
- W3119403189 hasConcept C162853370 @default.
- W3119403189 hasConcept C166957645 @default.
- W3119403189 hasConcept C179420905 @default.
- W3119403189 hasConcept C185592680 @default.
- W3119403189 hasConcept C194232998 @default.
- W3119403189 hasConcept C205649164 @default.
- W3119403189 hasConcept C2524010 @default.
- W3119403189 hasConcept C2776033948 @default.
- W3119403189 hasConcept C2779343474 @default.
- W3119403189 hasConcept C33923547 @default.
- W3119403189 hasConcept C36289849 @default.
- W3119403189 hasConcept C55493867 @default.
- W3119403189 hasConcept C77805123 @default.
- W3119403189 hasConceptScore W3119403189C104317684 @default.
- W3119403189 hasConceptScore W3119403189C112698675 @default.
- W3119403189 hasConceptScore W3119403189C12713177 @default.
- W3119403189 hasConceptScore W3119403189C144024400 @default.
- W3119403189 hasConceptScore W3119403189C144133560 @default.
- W3119403189 hasConceptScore W3119403189C15744967 @default.
- W3119403189 hasConceptScore W3119403189C162853370 @default.
- W3119403189 hasConceptScore W3119403189C166957645 @default.
- W3119403189 hasConceptScore W3119403189C179420905 @default.
- W3119403189 hasConceptScore W3119403189C185592680 @default.
- W3119403189 hasConceptScore W3119403189C194232998 @default.
- W3119403189 hasConceptScore W3119403189C205649164 @default.
- W3119403189 hasConceptScore W3119403189C2524010 @default.
- W3119403189 hasConceptScore W3119403189C2776033948 @default.
- W3119403189 hasConceptScore W3119403189C2779343474 @default.