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- W3119414050 abstract "t Strategic business management extends significantly into the logistics processes. Global companies need to maintain their competitive advantage through cooperative activities. This often means collaboration between companies which are in normal conditions, direct competitors. This paper examines and presents the situation of airlines in the United States of Amerika that have created a strategic alliance to expand the potential market for all customers of individual companies. The use of strategic management in similar competitive/cooperative relationships helps to create synergies. From the perspective of the future strategy, the main goal of the process is primarily to connect the internal logistics processes between the individual companies, and subsequently achieve the expansion of the customer base, or to enrich the supply presented for customers of various companies in the strategic alliance. Another important aspect of this collaboration is a marketing survey of customer requirements. In particular, the new trends in transportation, providing up to date information, transparency of the ordering system, improving transport links, and others that the customers require. Effective interconnection of strategic management, logistic operations and marketing of the individual cooperative companies stimulates the creation of synergies, mainly in terms of strengthening the strategic competitiveness on a global scale (new value for customers, growth of market share and the increase of revenues for the cooperative subjects)." @default.
- W3119414050 created "2021-01-18" @default.
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- W3119414050 date "2020-01-01" @default.
- W3119414050 modified "2023-09-25" @default.
- W3119414050 title "Strategic Management and Logistic Operations of the Alliance of Airlines: Oneworld Case study" @default.
- W3119414050 doi "https://doi.org/10.18690/978961-286-388-3.18" @default.
- W3119414050 hasPublicationYear "2020" @default.
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