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- W3119628645 abstract "The key to unified and successful advertising campaigns is solid management. To the average consumer, a campaign is a series of advertising messages that look or sound alike. To the practitioner, a campaign embodies a wide range of activities that may include brainstorming, consumer → surveys, or media analysis. What distinguishes one campaign from another is the degree to which each aspect is connected and whether or not the effort achieves measurable objectives." @default.
- W3119628645 created "2021-01-18" @default.
- W3119628645 creator A5008256095 @default.
- W3119628645 date "2015-07-23" @default.
- W3119628645 modified "2023-10-14" @default.
- W3119628645 title "Advertisement Campaign Management" @default.
- W3119628645 doi "https://doi.org/10.1002/9781405186407.wbieca012.pub2" @default.
- W3119628645 hasPublicationYear "2015" @default.
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