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- W3119970147 abstract "In this article the special attention is paid to the publishing business. The shortage of funding for the advertising campaign for publications actualizes the search for different ways how to promote products. The data indicate that the Internet publications and electronic books become more successful and the sales of tra-ditional printed books are down. The publishers and advertisers should begin to use modern marketing instruments and new advertisement types for hold on a target au-dience's attention on goods. Because the advertising is the main element of the mar-keting system which can broadcasts briefly information about the product to the po-tential consumers. That is why this article is relevant. The present article analyzes different types of advertisement that can be used in the publishing houses with vari-ous amount of funding. There are surplus and deficit budgets. It means that for the second kind of budget is necessary to determine a set of precise promoting options. Many recent scientist’s studies have focused on the goals and definition of adver-tisement in general, but this article is investigating a few contemporary methods for promoting books: blogger’s advertising, merchandise, sponsorship, websites and Google Ads. Based on the practical experience of Ukrainian publishers these methods have been described. The authors questioned group of people and received the result. In the consumer’s opinion, the blogger's advertising is the most priority and useful type of all. It is recommended to use Internet for promoting because it has not border and can be advantageous. For monitoring results of the calculation, the second place belongs to merchandise. In the article also has been provided a summary table with advice about the expediency of application different advertisement types, advice how publishers with different funding can choose the most effective type of advertisement for their business and how to use it in their marketing campaign. Each type also has the recommendations for publishing owners how to optimize all costs. This article contains the research of the different advertisement types and suggestion how to use it in publishing houses." @default.
- W3119970147 created "2021-01-18" @default.
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- W3119970147 creator A5081292288 @default.
- W3119970147 date "2020-01-01" @default.
- W3119970147 modified "2023-10-14" @default.
- W3119970147 title "ADVERTISING IN PUBLISHING HOUSES DEPENDING ON THE AMOUNT OF THEIR FUNDING" @default.
- W3119970147 doi "https://doi.org/10.32839/2304-5809/2020-11-87-8" @default.
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