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- W3120496382 abstract "Market innovation answers the question how to do it differently in selling and exchanging goods and services. It focuses on the object of the exchange but also on the construction of this commercial exchange by considering the players and the environment. Market innovation includes technological aspects and those of the techniques used, as well as social, organizational and informational aspects. This article aims to define the concept of market innovation and to provide elements of understanding and reflection on the way in which this management device allows us to rethink the market. Indeed, market innovation highlights the competitive dynamics of a sector and the new opportunities for brands and retailers." @default.
- W3120496382 created "2021-01-18" @default.
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- W3120496382 date "2021-01-06" @default.
- W3120496382 modified "2023-09-28" @default.
- W3120496382 title "Market innovation as a source of perpetual dynamism for the consumer–business relationship Managing market innovation to rethink the contours of commercial exchange" @default.
- W3120496382 hasPublicationYear "2021" @default.
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