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- W3120930003 abstract "Business practices and performance vary widely across businesses within the same sector. A key outstanding question is why protable practices do not readily diffuse. We conduct a field experiment among urban retailers in Indonesia to study whether alleviating informational and behavioral frictions can facilitate such discussion in a cost-effective manner. Through quantitative and qualitative fieldwork, we curate a handbook that associates locally relevant practices with performance, and provides idiosyncratic implementation guidance informed by exemplary local retailers. We complement this handbook with two light-touch interventions to facilitate behavior change. A subset of retailers is invited to a documentary movie screening featuring the paths to success of exemplary peers. Another subset is offered two 30 minute personal visits by a local facilitator. A third group is offered both. Eighteen months later, we find significant impacts on practice adoption when the handbook is coupled with the two behavioral nudges, and up to a 35% increase in profits and 16.7% increase in sales. These findings suggest both informational and behavioral constraints are at play. The types of practices adopted map the performance improvements to efficiency gains rather than other channels. A simple cost-benefit analysis shows such locally relevant knowledge can be codified and scaled successfully at relatively low cost." @default.
- W3120930003 created "2021-01-18" @default.
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- W3120930003 date "2020-12-17" @default.
- W3120930003 modified "2023-09-25" @default.
- W3120930003 title "Curating Local Knowledge : Experimental Evidence from Small Retailers in Indonesia (Revision of DP 2019-015)" @default.
- W3120930003 hasPublicationYear "2020" @default.
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