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- W3120977891 abstract "The development and progress of China’s computer information technology have promoted the advent of the big data era. At present, big data in China has been widely used in national politics, economy and other aspects, and has achieved great results. Among them, the role of big data is particularly prominent in corporate marketing. This article briefly outlines the current situation of enterprise marketing, the methods of ending problems in the context of the era of big data, and the significance of the era of big data to enterprise marketing strategies." @default.
- W3120977891 created "2021-01-18" @default.
- W3120977891 creator A5083023269 @default.
- W3120977891 date "2020-07-30" @default.
- W3120977891 modified "2023-09-26" @default.
- W3120977891 title "Analysis of Enterprise Marketing Strategy in the Context of Big Data Era" @default.
- W3120977891 doi "https://doi.org/10.18686/ahe.v4i7.2439" @default.
- W3120977891 hasPublicationYear "2020" @default.
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