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• W3121444961 abstract "This article empirically analyzes different effects of advertising in a nondurable, experience good market. A dynamic learning model of consumer behavior is presented in which I allow both “informative” effects of advertising and “prestige” or “image” effects of advertising. This learning model is estimated using consumer level panel data tracking grocery purchases and advertising exposures over time. Empirical results suggest that in this market, advertising's primary effect was that of informing consumers. The estimates are used to quantify the value of this information to consumers and evaluate the welfare implications of an alternative advertising regulatory regime." @default.
• W3121444961 created "2021-02-01" @default.
• W3121444961 creator A5005341779 @default.
• W3121444961 date "2003-07-10" @default.
• W3121444961 modified "2023-10-16" @default.
• W3121444961 title "Advertising, learning, and consumer choice in experience good markets: an empirical examination*" @default.
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• W3121444961 doi "https://doi.org/10.1111/1468-2354.t01-2-00098" @default.
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